Retaining Customer Loyalty should be one of the main objectives for your eyewear store. It's much more cost-efficient to keep a customer than to try and gain new ones for your eyewear store. That's why we developed a wide range of marketing automation tools like Customer Loyalty that will allow you retain customer loyalty.
Our marketing automation system for your eyewear store allows you to send targeted e-mails directly to any customer that previously used one of your services, or purchased a product, and that, after a specific delay for each e-mail. For example, someone who purchased a season's pass for skiing would receive an e-mail inviting them to renew their pass the following fall.
Same thing if someone purchased a specific product. For example, we know that someone needs to make their oil change around twice a year. Our system will automatically send an e-mail to inform them that they need to make they're due for their oil change and they can purchase everything they need with a simple click.
Even though this isn't really marketing automation, it's still a great way to keep customers for your eyewear store. When purchasing, it's crucial that you diversify your offerings to give you the greatest chance of closing a sale for your eyewear store.
Sites like Amazon have understood that for a while now. For each product you view, they'll also offer a list of similar products and/or products that other customers have purchased at the same time as buying this one. Our system allows you to either specify exactly which products you want to display for your eyewear store, or let our automated system offer products depending on previous customer's habits for your eyewear store.
A customer who previously purchased one of your products is always susceptible to purchase it again. That's why we developed a system that automatically sends an e-mail to every customer who previously purchased that product.
So for every previous order for this product, the customer will receive an e-mail inviting them to take advantage of this limited time offer. It allows you to keep contact with your customers and you know that each e-mail that was sent has a great chance of monitezation since it was targeted directly to your customers who you know have a great interest in that specific product.
Customer segmentation for your eyewear store allows you to better target your promotions and concentrate your energy (and budget) where it really counts. Our system allows a really intricate segmentation of customers for your eyewear store.
Thanks to our Customer Loyalty for your eyewear store system, you'll be able to not only send automated e-mails, but also manually send targeted e-mails to customers that are more likely to end up purchasing products for your eyewear store. For example, you'll be able to send a specific promotion to customers who have previously purchased a certain product in the last couple of months, but who haven't purchased another product recently. It's a great way to not only push recurring purchases but complementary purchases as well!
Being awayre of exactly who you're talking to is of the utmost importance today. Knowing a customer's profile for your eyewear store (what he's interested in, if he knows about all your services, if he recently ordered any products, etc.) doesn't only allow our automated system to better target him, but also a sales team for your eyewear store.
The various tools we've developed in our system allow you to view every interaction a customer for your eyewear store has had with you. Whether it's a visit on your website, a product order or just any read or click in one of your many newsletters, you'll be able to get a general view of your customers' interests for your eyewear store.
Knowing someone has shown interest in your product is a good start when trying to close a deal for your eyewear store. That's why we created a Customer Loyalty system that automatically generates leads depending on customers' habits for your eyewear store.
Being aware of the importance of generating (and monetizing) leads for your eyewear store, our Customer Loyalty system makes an automatic follow-up for each lead it encountered. For example, you know that a customer has viewed your latest promotion but never ended up purchasing it, our system will be able to contact that specific customer again to try and close the deal for your eyewear store.
Customer Loyalty is the perfect system for your insurance company in Granby, for your NPO in the Eastern Townships, for your transportation company in Plateau-Mont-Royal, for your hockey league in Bromont, for your hotel in Lanaudière, for your restaurant in Ottawa, for your business in Montmagny, for your company in Hochelaga-Maisonneuve, for your SME in Saint-Jérôme, for your car dealership in the South Shore, for your startup in Robertsonville, for your small town in Trois-Rivières, for your store in NDG, for your shop in Sept-Îles, for your thrift shop in Repentigny, for your shoe store in Chaudière-Appalaches, for your clothing store in Rosemont, for your electronics store in Mont-Tremblant, for your robotics store in Boucherville, for your eyewear store in Dorval, for your furniture store in Baie-Comeau, for your construction company in Hochelaga-Maisonneuve, for your hostel in Rosemont, for your lodging in Saint-Jean-sur-Richelieu, for your camping in Repentigny, for your outfitter in Chambly, for your printing house in Princeville, for your financial services company in Chaudière-Appalaches, for your organization in Lachine, for your nonprofit organization in Rivière-du-Loup, for your non profit organization in Drummondville, for your small business in Verdun, for your insurance broker in Chicoutimi, for your human ressources in Tremblant, for your non profit in Boisbriand, for your HR in Baie-Comeau, for your warehouse in Sept-Îles, for your bed and breakfast in Brossard, for your spa in Mauricie, for your brewery in Ottawa, for your city in Saguenay, for your town in Saint-Jean-sur-Richelieu, for your microbrewery in Chambly, for your association in the Magdalen Islands, for your tourism association in the Magdalen Islands, for your regional tourism association in Pointe-Claire, for your RTA in Brossard, for your pub in Quebec City, for your bistro in Trois-Pistoles, for your salon in Quebec City, for your hairdressing salon in Drummondville, for your beauty salon in the Laurentians, for your plumbing company in Mauricie
Merci, t'es cool! Une chance qu'on t'a ! Chantale
Vous êtes pro! Jean
Très sharp ! Yannick