Retaining Customer Loyalty should be one of the main objectives for your lodging. It's much more cost-efficient to keep a customer than to try and gain new ones for your lodging. That's why we developed a wide range of marketing automation tools like Customer Loyalty that will allow you retain customer loyalty.
E-mail reminders for your lodging
Our marketing automation system for your lodging allows you to send targeted e-mails directly to any customer that previously used one of your services, or purchased a product, and that, after a specific delay for each e-mail. For example, someone who purchased a season's pass for skiing would receive an e-mail inviting them to renew their pass the following fall.
Same thing if someone purchased a specific product. For example, we know that someone needs to make their oil change around twice a year. Our system will automatically send an e-mail to inform them that they need to make they're due for their oil change and they can purchase everything they need with a simple click.
Similar products for your lodging
Even though this isn't really marketing automation, it's still a great way to keep customers for your lodging. When purchasing, it's crucial that you diversify your offerings to give you the greatest chance of closing a sale for your lodging.
Sites like Amazon have understood that for a while now. For each product you view, they'll also offer a list of similar products and/or products that other customers have purchased at the same time as buying this one. Our system allows you to either specify exactly which products you want to display for your lodging, or let our automated system offer products depending on previous customer's habits for your lodging.
Automatically send promotional e-mails for your lodging
A customer who previously purchased one of your products is always susceptible to purchase it again. That's why we developed a system that automatically sends an e-mail to every customer who previously purchased that product.
So for every previous order for this product, the customer will receive an e-mail inviting them to take advantage of this limited time offer. It allows you to keep contact with your customers and you know that each e-mail that was sent has a great chance of monitezation since it was targeted directly to your customers who you know have a great interest in that specific product.
Customer Hyper-segmentation for your lodging
Customer segmentation for your lodging allows you to better target your promotions and concentrate your energy (and budget) where it really counts. Our system allows a really intricate segmentation of customers for your lodging.
Thanks to our Customer Loyalty for your lodging system, you'll be able to not only send automated e-mails, but also manually send targeted e-mails to customers that are more likely to end up purchasing products for your lodging. For example, you'll be able to send a specific promotion to customers who have previously purchased a certain product in the last couple of months, but who haven't purchased another product recently. It's a great way to not only push recurring purchases but complementary purchases as well!
Customer profiling for your lodging
Being awayre of exactly who you're talking to is of the utmost importance today. Knowing a customer's profile for your lodging (what he's interested in, if he knows about all your services, if he recently ordered any products, etc.) doesn't only allow our automated system to better target him, but also a sales team for your lodging.
The various tools we've developed in our system allow you to view every interaction a customer for your lodging has had with you. Whether it's a visit on your website, a product order or just any read or click in one of your many newsletters, you'll be able to get a general view of your customers' interests for your lodging.
Lead generator for your lodging
Knowing someone has shown interest in your product is a good start when trying to close a deal for your lodging. That's why we created a Customer Loyalty system that automatically generates leads depending on customers' habits for your lodging.
Being aware of the importance of generating (and monetizing) leads for your lodging, our Customer Loyalty system makes an automatic follow-up for each lead it encountered. For example, you know that a customer has viewed your latest promotion but never ended up purchasing it, our system will be able to contact that specific customer again to try and close the deal for your lodging.
Customer Loyalty is the perfect system for your insurance company in the South Shore, for your NPO in Centre-du-Québec, for your transportation company in Saguenay, for your hockey league in the Eastern Townships, for your hotel in Calgary, for your restaurant in Robertsonville, for your business in Longueuil, for your company in Mirabel, for your SME in the Magdalen Islands, for your car dealership in Granby, for your startup in Baie-Comeau, for your small town in Regina, for your store in the Laurentians, for your shop in NDG, for your thrift shop in Lachine, for your shoe store in Gatineau, for your clothing store in La Prairie, for your electronics store in Regina, for your robotics store in Princeville, for your eyewear store in Canada, for your furniture store in Black Lake, for your construction company in Gaspésie, for your hostel in Sainte-Thérèse, for your lodging in Montmagny, for your camping in Mont-Tremblant, for your outfitter in Outaouais, for your printing house in Terrebonne, for your financial service company in Kirkland, for your organization in Pierrefonds, for your nonprofit organization in Repentigny, for your non profit organization in Saint-Laurent, for your small business in Charlottetown, for your insurance broker in the Eastern Townships, for your human ressources in Montreal, for your non profit in the Magdalen Islands, for your HR in Lachine, for your warehouse in Fredericton, for your bed and breakfast in Ottawa, for your spa in La Prairie, for your brewery in Saint-Jean-sur-Richelieu, for your city in Quebec, for your town in Gatineau, for your microbrewery in Nuns' Island, for your association in Montérégie, for your tourism association in Saint-Jérôme, for your regional tourism association in the Eastern Townships, for your RTA in Mirabel, for your pub in Whitehorse, for your bistro in the South Shore, for your salon in Ottawa, for your hairdressing salon in Joliette, for your beauty salon in Tremblant, for your plumbing company in Mauricie, for your sugar shack in the Laurentians, for your agency in Chaudière-Appalaches