Monday, June 1, 2015
Be original
Don't try to copy a competitor or to try and be like someone who already exists. You can be inspired by them, but make sure you stay creative.
You can keep certain elements of your current branding. Yes it's important that people see that you evolve, but you don't want to lose your current customers. Unless you really want to distance yourself with your previous brand (and customers), which if that's the case, you might want to think about maybe building a new company instead (or subsidiary).
You have to be original if you want to stand out. Don't be affraid to explore new horizons. New and refreshing concepts are appreciated by consumers.
Make a web search on the worst rebrandings in history and you'll probably find stuff about GAP's new logo which was totally botched. You'll also notice that Coca-Cola hasn't evolved alot when compared to Pepsi.
It's a good thing if your logo can pass through the ages and still look good, it's great for your customers' sense of belonging, but sometimes, renewing your look is the only way to go...
Web design, SEO, web applications, paperless council, digital transformation, analysis for CDAP grant, these are all services offered by Numerique.ca!
We have been creating websites since 1999. With our decades of experience, we are able to create a website that is profitable, efficient, well positioned in Google, using the latest SEO technologies, fast and easy to manage.
Over the years, we have developed a wide variety of websites. Whether it's cottage rentals (www.chaletsalouer.com), hotel websites (www.aubergegodefroy.com), websites for small towns (www.kingseyfalls.ca), cities (ville.montmagny.qc.ca), websites for restaurants (www.intermededulac.com), attractions (www.parcappalaches.com), artist agencies (huguespomerleau.com), for transportation (www.latinamericancargo.ca), tourism industry (www.tourismecote-nord.com), websites for construction companies (www.constructionaylmer.com), websites for insurance companies (www.assurance-agricole.ca) or websites for small businesses (www.groupejacques.com), we have the Web experts you need.
We have even created specialized packages for various types of businesses:
Contactez les spécialistes de la création de site Web!
SEO is one of our passions. When all the agencies were creating sites "to flash", for our part, we were creating sites to be found in Google and which generate income for our clients. With over 2 decades of SEO experience, you know you're in good hands. Here is a small list of elements that we integrate to improve the SEO of a website:
Web application development is part of our DNA. Since the creation of Numérique.ca in 1999, we have developed hundreds of different web applications. All Web application development goes through a complete analysis of the client's needs to create a solution adapted to their reality. Here is a short list of the types of web applications we have developed over the years:
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By working with several small municipalities in Quebec, we saw fit to develop a paperless council solution adapted to their reality. Our solution integrates directly into the management console of the municipality's website, which simplifies the task for managers. Here is a small list of features included in our paperless tip:
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Digital transformation is an integral part of what we do at Numérique.ca. Over the years, we have developed a range of tools allowing our clients to eliminate paper and thus carry out a Digital transformation of their business. Here is a short list of some of the elements we have developed to help businesses achieve their digital transformation:
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Numérique.ca is included in the list of digital advisors approved by the government. You can therefore use our services to obtain a grant of up to $15,000 for the analysis of your digital transformation. Having already carried out several analyzes for clients across Canada, you can rest assured that you are in good hands. Among the elements we analyze for the CDAP grant, we find:
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A cheaper Newsletter system is what we have developed! In addition to having a fast Newsletter system, we have also made the necessary efforts to offer an easy-to-use Newsletter system for our customers. Being integrated directly into the website management console (or the CRM that we have developed for you), the exclusive technology at Numérique.ca allows you to use all the tools already entered in the database, which allows you to prepare a beautiful Newsletter in just a few seconds and send it to tens of thousands of customers instantly! Here is a list of types of newsletters that we develop for our clients:
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Creating a fast website depends, among other things, on the speed of its web hosting. At Numérique.ca, we offer several types of hosting to meet all of our customers' needs. Whether you're on a small budget or speed and accessibility are a priority for you, we have a solution to suit your needs. Here are some hosting solutions that we offer:
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Web writing is part of a good, high-performance SEO solution. In order to be well positioned in Google, you must ensure that the content corresponds to the title of the page, its URL and its indexing scenarios. Web writing, also known as content writing, is therefore crucial for your SEO. Here are some examples of Web writing that we can create for you:
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With our graphic designers on site at Numérique.ca, we are able to take care of all your graphics and stationery needs. Whether it is the creation of your logo, your business cards, leaflets, or any other request requiring a particular design, we can prepare it all, at a low price! Here is a short list of items we offer:
Contact the Graphic Design, Business Cards and Print Products experts!