Ever since Google decided to penalize websites that aren't optimized for mobile devices, most companies that are active on the web have taken measures to stay up-to-date.
Here is a list of mistakes you need to prevent to make sure you have a successful mobile website:
The number of mobile users keeps going up and they use more and more their smartphones to search the web. As a matter of fact, 60% of queries made on Google come from a mobile device. (Source) This trend isn't going away (we've included more links that confirm this at the bottom of this article).
This is of course linked with our first element, you need to view your website on tablets. It's just common sense! Your website needs to be responsive. Your consumers and most people who browse the web need to be able to navigate on your website either from their phones or tablets otherwise Google will punish you in his search results.
This is a little touchy. You can obviously save money by using the same version of your website on all devices. The thing is, without necessarily starting from scratch, we highly recommend making changes on your website to take into account these devices to make sure when someone uses them, that they don't have any problems and they can navigate seamlessly.
When you're on a mobile device, you need to be able to take action easily. Screen size is a problem, so if you have anything that's important and you would like your users to take action on, make sure it's visible and easily accessible.
Instead of using long forms, try using links to social networks to import most of your users data. It'll allow them to fill out the form automatically and save some precious time. Anything that saves time is welcome!
Whether it's for your mobile or desktop version, don't put too much stuff on your website. It used to be that you need to see everything at first glance, but that time is long gone! You're much better off thinking about UX and presenting only the most important stuff first.
Test your pages before going online. Ask experts to make recommendations on how to optimize your images and content so that it's easily and quickly accessible, especially on mobile devices.
Some websites that didn't initially pass Google's test have since made changes, so if your site isn't ok, it's time to update it!
To show you the importance of optimizing your navigation for mobile devices (if you still aren't convinced), here are some statistics:
Ahhhahahaha! I LOVE IT!! Julia
C'est beau, félicite ton équipe, vous êtes bien partis! Pascal
« Nous désirons aujourd'hui vous dire un très grand merci de la part de l'équipe de Distributions Karine Jacques pour tout le travail accompli au cours des derniers mois. Nous sommes extrêmement fiers du résultat, mais sommes surtout conscients que c'est grâce au travail acharné de toute une équipe passionnée et dévouée. Merci pour votre collaboration, votre support, votre grand professionnalisme et votre service attentionné. Vous étiez toujours là pour nous, et vous l'êtes encore, et nous vous en sommes très reconnaissants. Bref, une expérience tout à fait nouvelle pour nous, mais aussi une des plus enrichissantes que nous ayons connue jusqu'ici. Merci de nous avoir fait connaître ce beau monde. » Karine