How to plan your budget for your new website - Technical version

07/11/2017

With all our years experience, we've noticed that most companies really don't know how much they should invest in their new website, so we decided to help you out! Here are some tips to help you prepare your budget.

It's important to note that we'll guide you throughout the process, step by step, so even if it looks complicated, in reality, it's your provider who'll be doing all the thinking for you ;) . By the way, we've created a simplified version of this text here.

Step 1: Determine your needS

Of course, it's alot easier when you know where you're going! It's the same thing when redoing your website (or any other project as a matter of fact). You have to know what you need. Here are a couple of examples of what comes up often: 

By having exactly the list of what you need, it becomes alot easier for you (and us!) to find the perfect solution.

Step 2: Check what you already have on hand

When building a new website, you'll need to send lots of information. For anything that you don't have on hand, be prepared to set a budget for it. For example: 

These are often the things companies forget about it when planning their investment and they end up increasing the cost of your new website.

Step 3: Prepare your preliminary investment

Once you have all that information in hand, you can start analyzing approximate amounts for everything you need. By following these guidelines (and by having your provider's hourly rates), you'll be able to get an idea of what you'll need to invest: 

Website design

Here are the 3 options available: 

Programming your content management system (CMS)

A large chunk of your investment will be in the programming of your content management system (CMS). The wider variety of things you have to manage, and the more complex they are, the more you'll have to invest. Here are some guidelines to help you plan your budget: 

SEO (optimize your website for Google)

Besides planning some time on your side for a little research, you'll have to plan some time for SEO development if you want good results. The very first step when building a new website has to be linked with your SEO, because if you want to be high in Google, everything has to be thought through right from the start (not at the end of the project). If your provider doesn't talk about SEO right from the start, change provider...

If you want great results to have an even better return on investment (ROI), plan a budget for: 

Other expenses

After your basic expenses, there are some additional costs you should plan: 

Bonus step: Plan some time with your provider

Most of the time, your provider will start by asking you a couple of questions about your project (on your needs and what you already have on hand), so having that information on hand will save you some time. 

During your discussion, your provider will probably ask you some very specific questions to help plan his quote. Don't forget, the more information he has, the more precise his quote is going to be, so don't hesitate to give as much information as you can! Here are some examples of what a provider might ask you: 

Of course, just like in every project, the more complex it is, the bigger the investment (because it takes more time to build). Don't hesitate to mention the budget you have planned to your provider because, even if the perfect solution is too expensive, he'll probably be able to find a solution that's adapted to your budget. That way, you'll both save time!

Sources and related links