A Web writer isn't just someone who writes well. SEO writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
SEO writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Boucherville, for your NPO in Saint-Léonard, for your transportation company in Victoriaville, for your hockey league in Saint-Jean-sur-Richelieu, for your hotel in Gatineau, for your restaurant in Saint-Léonard, for your business in Lachenaie, for your company in North Montreal, for your SME in Robertsonville, for your car dealership in Bromont, for your startup in Anjou, for your small town in Granby, for your store in Verdun, for your shop in Rivière-du-Loup, for your thrift shop in Beauport, for your shoe store in the Laurentians, for your clothing store in Trois-Rivières, for your electronics store in Sept-Îles, for your robotics store in Sept-Îles, for your eyewear store in Boucherville, for your furniture store in Baie-Comeau, for your construction company in Lachenaie, for your hostel in Shawinigan, for your lodging in Montmagny, for your camping in Saint-Jean-sur-Richelieu, for your outfitter in the South Shore, for your printing house in Mauricie, for your financial services company in Beauceville, for your organization in Mirabel, for your nonprofit organization in Lasalle, for your non profit organization in Saint-Jérôme, for your small business in Laval, for your insurance broker in Mascouche, for your human ressources in Bromont, for your non profit in Côte-des-Neiges, for your HR in Montreal, for your warehouse in Saint-Hubert, for your bed and breakfast in Laval, for your spa in Victoriaville, for your brewery in Beauceville, for your city in Hochelaga-Maisonneuve, for your town in Rimouski, for your microbrewery in Saint-Jean-sur-Richelieu, for your association in Montreal, for your tourism association in Gaspé, for your regional tourism association in Magog, for your RTA in Québec Maritime, for your pub in Baie-Comeau, for your bistro in Gatineau, for your salon in East-Broughton, for your hairdressing salon in Côte-des-Neiges, for your beauty salon in Anjou, for your plumbing company in Montmagny, for your sugar shack in East-Broughton
WOW !! C'est vraiment beau ! Dufour fait dire qu'il vous envoie un chèque !!! C'est très beau franchement ... Félicitations, ça avance vraiment bien ! Audrée
Merci, vous faites du bon travail. Nous avons eu plusieurs félicitations sur le site alors, félicitations à toute ton équipe. Chantal
Très beau le site Vraiment simple, très convivial Louise