A Web writer isn't just someone who writes well. SEO writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
SEO writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Plateau-Mont-Royal, for your NPO in Trois-Rivières, for your transportation company in Saguenay-Lac-Saint-Jean, for your hockey league in Plateau-Mont-Royal, for your hotel in North Montreal, for your restaurant in Sorel-Tracy, for your business in Hochelaga-Maisonneuve, for your company in Gaspé, for your SME in Lachenaie, for your car dealership in NDG, for your startup in Montmagny, for your small town in Ottawa, for your store in East-Broughton, for your shop in Saguenay-Lac-Saint-Jean, for your thrift shop in Saint-Hubert, for your shoe store in Canada, for your clothing store in Quebec, for your electronics store in Bromont, for your robotics store in Repentigny, for your eyewear store in Abitibi-Témiscamingue, for your furniture store in Repentigny, for your construction company in Mirabel, for your hostel in Baie-Comeau, for your lodging in Black Lake, for your camping in the Magdalen Islands, for your outfitter in Montmagny, for your printing house in Trois-Rivières, for your financial services company in Montmagny, for your organization in Verdun, for your nonprofit organization in Canada, for your non profit organization in Saguenay-Lac-Saint-Jean, for your small business in Chicoutimi, for your insurance broker in Sainte-Thérèse, for your human ressources in Gaspésie, for your non profit in Côte-des-Neiges, for your HR in Rimouski, for your warehouse in Côte-des-Neiges, for your bed and breakfast in Sept-Îles, for your spa in Gaspé, for your brewery in Sherbrooke, for your city in the Eastern Townships, for your town in Lac-Saint-Jean, for your microbrewery in Beauport, for your association in Robertsonville, for your tourism association in Montreal, for your regional tourism association in La Prairie, for your RTA in Canada, for your pub in Victoriaville, for your bistro in Chateauguay, for your salon in the Eastern Townships, for your hairdressing salon in Nord-du-Québec, for your beauty salon in Saint-Léonard, for your plumbing company in Pointe-Claire
Thanks for your great and prompt service! Earl
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C'est parfait ! Merci infiniment pour ta rapidité !!!! Audrée