A Web writer isn't just someone who writes well. SEO writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of SEO writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, SEO writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
SEO writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you. A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Thetford Mines, for your NPO in Victoriaville, for your transportation company in Thetford Mines, for your hockey league in Thetford Mines, for your hotel in Thetford Mines, for your restaurant in Montreal, for your business in Montreal, for your company in Quebec City, for your small business in Thetford Mines, for your car dealership in Victoriaville, for your startup in Sherbrooke, for your small town in Victoriaville
Wow! C'est rapide! : ) Merci Kimberley
Super... Lâche pas... Ça me donne raison (encore une fois) de travailler avec toi... Martin
Les gens du nouveau site web nous disent que vous avez fait un excellent travail sur ces changements. Vous avez toujours fait de l'excellent travail mais je tenais quand même à vous l'dire. Michel