Retaining customer loyalty should be one of the main objectifs for any company. It's alot more cost-efficient to keep a customer than to try and gain new ones. That's why we developped a wide range of marketing automation tools that will allow you retain customer loyalty.
Our marketing automation system allows you to send targeted e-mails directly to any customer that previously used one of your services, or purchased a product, and that, after a specific delay for each e-mail. For example, someone who purchased a season's pass for skiing would receive an e-mail inviting them to renew their pass the following fall.
Same thing if someone purchased a specific product. For example, we know that someone needs to make their oil change around twice a year. Our system will automatically send an e-mail to inform them that they need to make they're due for their oil change and they can purchase everything they need with a simple click.
Even though this isn't really marketing automation, it's still a great way to keep your customers. When purchasing, it's crucial that you diversify your offerings to give you the greatest chance of closing a sale.
Sites like Amazon have understood that for a while now. For each product you view, they'll also offer a list of similar products and/or products that other customers have purchased at the same time as buying this one. Our system allows you to either specify exactly which products you want to display, or let our automated system offer products depending on your previous customer's habits.
Automatic promotional e-mail sender
A customer who previously purchased one of your products is always susceptible to purchase it again. That's why we developed a system that automatically sends an e-mail to every customer who previously purchased that product.
So for every previous order for this product, the customer will receive an e-mail inviting them to take advantage of this limited time offer. It allows you to keep contact with your customers and you know that each e-mail that was sent has a great chance of monitezation since it was targeted directly to your customers who you know have a great interest in that specific product.
Customer segmentation allows you to better target your promotions and concentrate your energy (and budget) where it really counts. Our system allows a really intricate segmentation for your customers.
Thanks to our system, you'll be able to not only send automated e-mails, but also manually send targeted e-mails to customers that are more likely to end up purchasing your product. For example, you'll be able to send a specific promotion to customers who have previously purchased a certain product in the last couple of months, but who haven't purchased another product recently. It's a great way to not only push recurring purchases but complementary purchases as well!
Being awayre of exactly who you're talking to is of the utmost importance today. Knowing a customer's profile (what he's interested in, if he knows about all your services, if he recently ordered any products, etc.) doesn't only allow our automated system to better target him, but also your sales team.
The various tools we've developed in our system allow you to view every interaction a customer has had with you. Whether it's a visit on your website, a product order or just any read or click in one of your many newsletters, you'll be able to get a general view of your customers' interests.
Knowing someone has shown interest in your product is a good start when trying to close a deal. That's why we created a system that automatically generates leads depending on your customers' habits.
Being aware of the importance of generating (and monetizing) leads, our system makes an automatic follow-up for each lead it encountered. For example, you know that a customer has viewed your latest promotion but never ended up purchasing it, our system will be able to contact that specific customer again to try and close the deal.