Being a great writer is something; writing great web content for your construction company to stand out and maximize your SEO is something else. Rules for the web have changed and you have to consider them to increase your chances of being found. Today, the vast majority of visitors just scan your web page for the content that interests them. Here are some rules to follow for Web Writing for your construction company.
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A Web writer isn't just someone who writes well. Web Writing for your construction company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your construction company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your construction company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your construction company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your construction company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your construction company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your construction company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your construction company.
Web content for your construction company has to be very precisely structured if you want to extend the time users spend on a website for your construction company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your construction company!
Web Writing for your construction company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your construction company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your construction company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
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« En tant que représentant de l'Hôtel L'Oiselière Montmagny, je tiens à exprimer ma plus grande satisfaction à l'égard de notre expérience avec Numérique, la compagnie qui a refait notre site Web. D'abord, les résultats ont dépassé nos attentes. Nous avons trouvé le service incroyablement simple et rapide, deux qualités que toute entreprise apprécierait. Un mot spécifique pour Stéphane, qui a été un excellent conseiller tout au long du processus. Il a su répondre à toutes nos demandes avec diligence et professionnalisme, rendant l'ensemble de l'expérience agréable. Le site que Numérique a conçu pour nous est facile à gérer. Nous apprécions particulièrement le fait qu'il n'est pas nécessaire de faire appel à un professionnel si nous souhaitons faire des ajouts ou des modifications. C'est un atout précieux pour notre équipe interne. Nos clients adorent le nouveau site. Nous avons remarqué une diminution des appels pour obtenir des informations, car toutes les réponses à leurs questions se trouvent désormais sur le site Web. C'est un gain de temps précieux pour nous et une commodité pour eux. Le design du site est chic et l'expérience utilisateur est fluide. Cela reflète notre image de marque et permet aux clients de naviguer facilement et d'obtenir ce qu'ils cherchent. Le rapport qualité-prix offert par Numérique est très bon. Pour les services, le temps de formation et le résultat final, nous donnons sans hésiter 5 étoiles à cette équipe compétente et dévouée. Enfin, je recommande Numérique à tous, et plus particulièrement aux hôteliers qui pourraient bénéficier du forfait hôtel que l'entreprise offre. Notre expérience a été des plus positives et nous sommes convaincus que ce sera le cas pour vous aussi. »
— Olivier
Web design, SEO, web applications, paperless council, digital transformation, analysis for CDAP grant, these are all services offered by Numerique.ca!
We have been creating websites since 1999. With our decades of experience, we are able to create a website that is profitable, efficient, well positioned in Google, using the latest SEO technologies, fast and easy to manage.
Over the years, we have developed a wide variety of websites. Whether it's cottage rentals (www.chaletsalouer.com), hotel websites (www.aubergegodefroy.com), websites for small towns (www.kingseyfalls.ca), cities (ville.montmagny.qc.ca), websites for restaurants (www.intermededulac.com), attractions (www.parcappalaches.com), artist agencies (huguespomerleau.com), for transportation (www.latinamericancargo.ca), tourism industry (www.tourismecote-nord.com), websites for construction companies (www.constructionaylmer.com), websites for insurance companies (www.assurance-agricole.ca) or websites for small businesses (www.groupejacques.com), we have the Web experts you need.
We have even created specialized packages for various types of businesses:
Contactez les spécialistes de la création de site Web!
SEO is one of our passions. When all the agencies were creating sites "to flash", for our part, we were creating sites to be found in Google and which generate income for our clients. With over 2 decades of SEO experience, you know you're in good hands. Here is a small list of elements that we integrate to improve the SEO of a website:
Web application development is part of our DNA. Since the creation of Numérique.ca in 1999, we have developed hundreds of different web applications. All Web application development goes through a complete analysis of the client's needs to create a solution adapted to their reality. Here is a short list of the types of web applications we have developed over the years:
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By working with several small municipalities in Quebec, we saw fit to develop a paperless council solution adapted to their reality. Our solution integrates directly into the management console of the municipality's website, which simplifies the task for managers. Here is a small list of features included in our paperless tip:
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Digital transformation is an integral part of what we do at Numérique.ca. Over the years, we have developed a range of tools allowing our clients to eliminate paper and thus carry out a Digital transformation of their business. Here is a short list of some of the elements we have developed to help businesses achieve their digital transformation:
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Numérique.ca is included in the list of digital advisors approved by the government. You can therefore use our services to obtain a grant of up to $15,000 for the analysis of your digital transformation. Having already carried out several analyzes for clients across Canada, you can rest assured that you are in good hands. Among the elements we analyze for the CDAP grant, we find:
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A cheaper Newsletter system is what we have developed! In addition to having a fast Newsletter system, we have also made the necessary efforts to offer an easy-to-use Newsletter system for our customers. Being integrated directly into the website management console (or the CRM that we have developed for you), the exclusive technology at Numérique.ca allows you to use all the tools already entered in the database, which allows you to prepare a beautiful Newsletter in just a few seconds and send it to tens of thousands of customers instantly! Here is a list of types of newsletters that we develop for our clients:
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Creating a fast website depends, among other things, on the speed of its web hosting. At Numérique.ca, we offer several types of hosting to meet all of our customers' needs. Whether you're on a small budget or speed and accessibility are a priority for you, we have a solution to suit your needs. Here are some hosting solutions that we offer:
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Web writing is part of a good, high-performance SEO solution. In order to be well positioned in Google, you must ensure that the content corresponds to the title of the page, its URL and its indexing scenarios. Web writing, also known as content writing, is therefore crucial for your SEO. Here are some examples of Web writing that we can create for you:
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With our graphic designers on site at Numérique.ca, we are able to take care of all your graphics and stationery needs. Whether it is the creation of your logo, your business cards, leaflets, or any other request requiring a particular design, we can prepare it all, at a low price! Here is a short list of items we offer:
Contact the Graphic Design, Business Cards and Print Products experts!