Being a great writer is something; writing great web content for your SME in Laval to stand out and maximize your SEO is something else. Rules for the web have changed and you have to consider them to increase your chances of being found. Today, the vast majority of visitors just scan your web page for the content that interests them. Here are some rules to follow for Web Writing for your SME in Laval.
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A Web writer isn't just someone who writes well. Web Writing for your SME in Laval is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME in Laval and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME in Laval, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME in Laval aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME in Laval just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME in Laval that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME in Laval, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME in Laval.
Web content for your SME in Laval has to be very precisely structured if you want to extend the time users spend on a website for your SME in Laval. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME in Laval!
Web Writing for your SME in Laval also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME in Laval, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME in Laval. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Winnipeg, for your NPO in Fredericton, for your transportation company in Thetford Mines, for your hockey league in Gaspésie, for your hotel in Verdun, for your restaurant in Lachine, for your business in Gaspé, for your company in Winnipeg, for your SME in Yellowknife, for your car dealership in Mirabel, for your startup in Nuns' Island, for your small town in Côte-des-Neiges, for your store in Baie-Comeau, for your shop in Sainte-Thérèse, for your thrift shop in Saint-Georges, for your shoe store in Canada, for your clothing store in La Prairie, for your electronics store in Ottawa, for your robotics store in Sept-Îles, for your eyewear store in Saint-Hubert, for your furniture store in Outaouais, for your construction company in Sainte-Thérèse, for your hostel in Outaouais, for your lodging in Québec Maritime, for your camping in Anjou, for your outfitter in Rimouski, for your printing house in NDG, for your financial service company in Chicoutimi, for your organization in Boucherville, for your nonprofit organization in Victoriaville, for your non profit organization in Chandler, for your small business in Montérégie, for your insurance broker in Baie-Comeau, for your human ressources in Granby, for your non profit in Plessisville, for your HR in Rosemont, for your warehouse in Pointe-Claire, for your bed and breakfast in Saint-Jérôme, for your spa in Drummondville, for your brewery in Whitehorse, for your city in Charlottetown, for your town in Sorel-Tracy, for your microbrewery in the Eastern Townships, for your association in Gaspésie, for your tourism association in Robertsonville, for your regional tourism association in Iqaluit, for your RTA in Plessisville, for your pub in Edmonton, for your bistro in Magog, for your salon in Joliette, for your hairdressing salon in Rivière-du-Loup, for your beauty salon in Princeville, for your plumbing company in Fredericton, for your sugar shack in Chambly, for your agency in Longueuil
« En regard de l'envergure du projet et de la convivialité de l'outil de gestion, nous considérons que cette firme fera l'accompagnement nécessaire à notre organisation pour la réalisation du site Internet demandé. Le visuel des différents sites réalisés par cette firme est concluant et nous permet de croire que notre site sera à la mesure de nos attentes. Nous désirons un site qui traversera le temps au niveau visuel et nous croyons que Numérique nous permettra de le faire. L'Accompagnement et la réflexion stratégique que nous propose cette firme sont adéquats par rapport au projet. »
— MRC Granit
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