A Web writer isn't just someone who writes well. Web composer is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web composer also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Nord-du-Québec, for your NPO in Lachine, for your transportation company in Gaspé, for your hockey league in Côte-des-Neiges, for your hotel in Plateau-Mont-Royal, for your restaurant in Chambly, for your business in Trois-Pistoles, for your company in Rivière-du-Loup, for your SME in Saint-Jean-sur-Richelieu, for your car dealership in Drummondville, for your startup in La Prairie, for your small town in Quebec, for your store in Repentigny, for your shop in Gaspé, for your thrift shop in Saguenay, for your shoe store in Mauricie, for your clothing store in the Laurentians, for your electronics store in Brossard, for your robotics store in Brossard, for your eyewear store in Bas-Saint-Laurent, for your furniture store in Plateau-Mont-Royal, for your construction company in Plateau-Mont-Royal, for your hostel in Drummondville, for your lodging in Centre-du-Québec, for your camping in Brossard, for your outfitter in Drummondville, for your printing house in Joliette, for your financial services company in Gaspésie, for your organization in Sherbrooke, for your nonprofit organization in Saint-Léonard, for your non profit organization in Lachine, for your small business in Trois-Rivières, for your insurance broker in Laval, for your human ressources in Lévis, for your non profit in Lanaudière, for your HR in Nord-du-Québec, for your warehouse in Dorval, for your bed and breakfast in Dorval, for your spa in Joliette, for your brewery in Joliette, for your city in Saint-Jérôme, for your town in Sherbrooke, for your microbrewery in Victoriaville, for your association in Repentigny, for your tourism association in Lasalle, for your regional tourism association in Drummondville, for your RTA in Mascouche, for your pub in Dorval, for your bistro in Mirabel, for your salon in Saguenay, for your hairdressing salon in Gatineau, for your beauty salon in East-Broughton, for your plumbing company in Sainte-Thérèse
Ça c'est du service ! Roxanne
Merci à l'équipe de Numétique Technologie pour votre dynamisme et votre professionnalisme. Vous avez su répondre à nos besoins en créant un site qui nous représente bien et nous vous en sommes reconnaissants. Marie-Ève
WoooooooW ! Je trouve que c'est dans les belles qu'on a faites ! :) Heille je la trouve vraiment belle. :) Merci ! Isabelle