A Web writer isn't just someone who writes well. Web composer is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web composer also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Magdalen Islands, for your NPO in Hochelaga-Maisonneuve, for your transportation company in Laval, for your hockey league in Princeville, for your hotel in Gatineau, for your restaurant in the Magdalen Islands, for your business in Sorel-Tracy, for your company in Gaspé, for your SME in Saint-Jérôme, for your car dealership in Gatineau, for your startup in North Montreal, for your small town in Brossard, for your store in Sainte-Thérèse, for your shop in Saint-Jean-sur-Richelieu, for your thrift shop in Trois-Pistoles, for your shoe store in Estrie, for your clothing store in Mirabel, for your electronics store in Pointe-Claire, for your robotics store in East-Broughton, for your eyewear store in Lanaudière, for your furniture store in Ottawa, for your construction company in Bromont, for your hostel in Quebec, for your lodging in Mascouche, for your camping in Canada, for your outfitter in Lasalle, for your printing house in Hochelaga-Maisonneuve, for your financial services company in Sorel-Tracy, for your organization in Lanaudière, for your nonprofit organization in Trois-Rivières, for your non profit organization in Boucherville, for your small business in East-Broughton, for your insurance broker in Longueuil, for your human ressources in Gaspésie, for your non profit in Kirkland, for your HR in Repentigny, for your warehouse in Magog, for your bed and breakfast in Saint-Léonard, for your spa in Quebec, for your brewery in Lachine, for your city in Black Lake, for your town in Lachine, for your microbrewery in Lanaudière, for your association in Thetford Mines, for your tourism association in Terrebonne, for your regional tourism association in Plessisville, for your RTA in Brossard, for your pub in Saint-Jean-sur-Richelieu, for your bistro in Nuns' Island, for your salon in Gaspésie, for your hairdressing salon in Plateau-Mont-Royal, for your beauty salon in Chateauguay, for your plumbing company in Shawinigan, for your sugar shack in Rosemont
Ok c'est compris, ça fonctionne bien. Merci pour ton aide! Thomas
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