A Web writer isn't just someone who writes well. Web composer is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web composer also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Quebec, for your NPO in Montmagny, for your transportation company in Boisbriand, for your hockey league in Princeville, for your hotel in Lanaudière, for your restaurant in Quebec, for your business in Repentigny, for your company in Outaouais, for your SME in Montmagny, for your car dealership in the Eastern Townships, for your startup in Bas-Saint-Laurent, for your small town in Saint-Eustache, for your store in Mirabel, for your shop in Victoriaville, for your thrift shop in Anjou, for your shoe store in Abitibi-Témiscamingue, for your clothing store in Verdun, for your electronics store in Mirabel, for your robotics store in Saint-Hyacinthe, for your eyewear store in Nord-du-Québec, for your furniture store in Saint-Jean-sur-Richelieu, for your construction company in Beauport, for your hostel in Candiac, for your lodging in Quebec, for your camping in Longueuil, for your outfitter in Longueuil, for your printing house in Bromont, for your financial services company in Beauceville, for your organization in the Magdalen Islands, for your nonprofit organization in Joliette, for your non profit organization in Montmagny, for your small business in Lachine, for your insurance broker in Thetford Mines, for your human ressources in Bas-Saint-Laurent, for your non profit in Longueuil, for your HR in Dorval, for your warehouse in Magog, for your bed and breakfast in Saguenay
« Les sites font vraiment « design » et sont attrayants. Une belle déclinaison des deux sites qui nous permet d'avoir une identité visuelle forte. » Maxime
Je voulais te remercier toi et l'équipe de numérique. Vous m'aidez beaucoup pour réaliser mon projet. Je savais que vous étiez une équipe professionnelle mais là, j'en suis encore plus convaincu! Si jamais j'entends du monde qui se cherche une compagnie pour faire des pages web, tu peux être sûr que je vais vous "pluguer" Jimmy
Bravo... Là vous jasez:) Très joli travail Philippe