A Web writer isn't just someone who writes well. Web Writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web Writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Pierrefonds, for your NPO in Baie-Comeau, for your transportation company in Lasalle, for your hockey league in Canada, for your hotel in Longueuil, for your restaurant in Trois-Pistoles, for your business in Saguenay, for your company in Magog, for your SME in Shawinigan, for your car dealership in Longueuil, for your startup in Sherbrooke, for your small town in NDG, for your store in Sainte-Thérèse, for your shop in Laval, for your thrift shop in Lachenaie, for your shoe store in Nuns' Island, for your clothing store in La Prairie, for your electronics store in Lac-Saint-Jean, for your robotics store in Sainte-Thérèse, for your eyewear store in Shawinigan, for your furniture store in Rivière-du-Loup, for your construction company in Beauceville, for your hostel in Tremblant, for your lodging in Laval, for your camping in the Magdalen Islands, for your outfitter in Ottawa, for your printing house in Montreal, for your financial services company in Outaouais, for your organization in Côte-des-Neiges, for your nonprofit organization in Boisbriand, for your non profit organization in the South Shore, for your small business in Joliette, for your insurance broker in North Montreal, for your human ressources in Saint-Hubert, for your non profit in Repentigny, for your HR in Lanaudière, for your warehouse in Outaouais, for your bed and breakfast in Abitibi-Témiscamingue, for your spa in Beauceville, for your brewery in Chandler, for your city in North Montreal, for your town in Saguenay, for your microbrewery in Saint-Léonard, for your association in Chandler, for your tourism association in Chicoutimi, for your regional tourism association in Magog, for your RTA in Victoriaville, for your pub in Princeville, for your bistro in the Magdalen Islands, for your salon in Saguenay, for your hairdressing salon in Saguenay-Lac-Saint-Jean, for your beauty salon in Saguenay, for your plumbing company in Lévis
Merci également pour ta disponibilité et ta compréhension des enjeux… Philippe
« Correspondance rapide, service de qualité à l'écoute de nos besoins qui répond à toutes nos exigences, voilà ce à quoi vous pouvez vous attendre de la part de Numérique Technologies lorsque vous faites appel à ses services! » Marc et Isabelle
Nos écoles ont dit que c'était facile d'accès, agréable à utiliser, très facile. Ils sont très très contents! Guylaine