A Web writer isn't just someone who writes well. Web Writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web Writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Kirkland, for your NPO in Sept-Îles, for your transportation company in Canada, for your hockey league in Saint-Georges, for your hotel in Longueuil, for your restaurant in Magog, for your business in Plessisville, for your company in Mirabel, for your SME in Mascouche, for your car dealership in Centre-du-Québec, for your startup in Mascouche, for your small town in Sorel-Tracy, for your store in Trois-Pistoles, for your shop in Ottawa, for your thrift shop in Mirabel, for your shoe store in Canada, for your clothing store in Granby, for your electronics store in Candiac, for your robotics store in Sainte-Thérèse, for your eyewear store in Montmagny, for your furniture store in Chambly, for your construction company in Nord-du-Québec, for your hostel in Sherbrooke, for your lodging in Côte-des-Neiges, for your camping in Brossard, for your outfitter in Montreal, for your printing house in Saint-Georges, for your financial services company in Bromont, for your organization in Brossard, for your nonprofit organization in Longueuil, for your non profit organization in Baie-Comeau, for your small business in the Laurentians, for your insurance broker in Côte-des-Neiges, for your human ressources in Longueuil, for your non profit in Lanaudière, for your HR in Mauricie, for your warehouse in Saint-Hubert, for your bed and breakfast in Boisbriand
Un jeune intègre, respectueux, dévoué et impliqué! Un très bon élément pour Numérique et notre communauté. Yves
Yessss ! You rock ! Merci ;-) Marjolene
Merci également pour ta disponibilité et ta compréhension des enjeux… Philippe