A Web writer isn't just someone who writes well. Web Writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web Writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Drummondville, for your NPO in Côte-des-Neiges, for your transportation company in Hochelaga-Maisonneuve, for your hockey league in Mascouche, for your hotel in the Eastern Townships, for your restaurant in Rivière-du-Loup, for your business in Saint-Laurent, for your company in Lasalle, for your SME in Joliette, for your car dealership in Estrie, for your startup in Beauceville, for your small town in Sherbrooke, for your store in Trois-Pistoles, for your shop in Nord-du-Québec, for your thrift shop in Rimouski, for your shoe store in Mascouche, for your clothing store in Sept-Îles, for your electronics store in Centre-du-Québec, for your robotics store in Boucherville, for your eyewear store in Montreal, for your furniture store in Bromont, for your construction company in Mascouche, for your hostel in Côte-des-Neiges, for your lodging in Black Lake, for your camping in Sept-Îles, for your outfitter in Princeville, for your printing house in Beauceville, for your financial services company in Robertsonville, for your organization in Napierville, for your nonprofit organization in Rivière-du-Loup, for your non profit organization in Sainte-Thérèse, for your small business in Montmagny, for your insurance broker in Chandler, for your human ressources in Québec Maritime, for your non profit in Lasalle, for your HR in Pierrefonds, for your warehouse in NDG, for your bed and breakfast in NDG, for your spa in Chicoutimi, for your brewery in Quebec, for your city in the South Shore, for your town in Hochelaga-Maisonneuve, for your microbrewery in Anjou, for your association in Quebec, for your tourism association in Mauricie, for your regional tourism association in Outaouais, for your RTA in Repentigny, for your pub in Ottawa, for your bistro in Outaouais, for your salon in Estrie, for your hairdressing salon in Princeville, for your beauty salon in Magog, for your plumbing company in Verdun
Merci de ta patience, elle est très appréciée Martine
Excellent comme news letter!!! Bravo! Luc
« Notre nouveau site est très convivial. Merci à l'équipe de Numérique qui a été à l'écoute de nos besoins et nous a offert un service de qualité. » André