A Web writer isn't just someone who writes well. Web Writing for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
Web Writing for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gatineau, for your NPO in Gaspésie, for your transportation company in Boisbriand, for your hockey league in Lac-Saint-Jean, for your hotel in Candiac, for your restaurant in Kirkland, for your business in Saint-Georges, for your company in Pierrefonds, for your SME in Canada, for your car dealership in Lasalle, for your startup in Saint-Georges, for your small town in Plateau-Mont-Royal, for your store in Baie-Comeau, for your shop in the South Shore, for your thrift shop in Shawinigan, for your shoe store in Rosemont, for your clothing store in Napierville, for your electronics store in Saint-Jean-sur-Richelieu, for your robotics store in Pierrefonds, for your eyewear store in Drummondville, for your furniture store in Rosemont, for your construction company in Pointe-Claire, for your hostel in Sorel-Tracy, for your lodging in Lac-Saint-Jean, for your camping in Dorval, for your outfitter in Plessisville, for your printing house in Abitibi-Témiscamingue, for your financial services company in Saint-Léonard, for your organization in Baie-Comeau, for your nonprofit organization in Lévis, for your non profit organization in Mascouche, for your small business in Trois-Rivières, for your insurance broker in Tremblant, for your human ressources in Lanaudière, for your non profit in Boisbriand, for your HR in Hochelaga-Maisonneuve, for your warehouse in Centre-du-Québec, for your bed and breakfast in Plessisville, for your spa in Thetford Mines, for your brewery in Drummondville, for your city in Saint-Laurent, for your town in the Magdalen Islands, for your microbrewery in Québec Maritime, for your association in Centre-du-Québec, for your tourism association in Pierrefonds, for your regional tourism association in North Montreal, for your RTA in Sept-Îles, for your pub in Candiac, for your bistro in Sept-Îles, for your salon in Rosemont, for your hairdressing salon in the South Shore, for your beauty salon in Laval, for your plumbing company in Saint-Jean-sur-Richelieu
« Nous avons apprécié la compétence et le dynamisme de l'équipe. Grâce à son approche professionnelle, Numérique a produit un site web à la hauteur de nos attentes ! » David
Merci à l'équipe de Numérique Technologies pour le soutien financier et technologique au Festival. Charlotte
Nous sommes vraiment très content du résultat!! Claude