A Web writer isn't just someone who writes well. Web Writing for your association in Mauricie is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association in Mauricie and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your association in Mauricie, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your association in Mauricie aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association in Mauricie just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association in Mauricie that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association in Mauricie, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association in Mauricie.
Web content for your association in Mauricie has to be very precisely structured if you want to extend the time users spend on a website for your association in Mauricie. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association in Mauricie!
Web Writing for your association in Mauricie also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association in Mauricie, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association in Mauricie. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lasalle, for your NPO in Saint-Léonard, for your transportation company in Kirkland, for your hockey league in Lachenaie, for your hotel in East-Broughton, for your restaurant in Drummondville, for your business in Victoriaville, for your company in Saguenay-Lac-Saint-Jean, for your SME in Joliette, for your car dealership in Gaspé, for your startup in Rosemont, for your small town in Princeville, for your store in Beauport, for your shop in Lasalle, for your thrift shop in Kirkland, for your shoe store in Mont-Tremblant, for your clothing store in Sherbrooke, for your electronics store in Saint-Hyacinthe, for your robotics store in Saint-Hyacinthe, for your eyewear store in Saint-Eustache, for your furniture store in Dorval, for your construction company in Montreal, for your hostel in Bromont, for your lodging in Nord-du-Québec, for your camping in Sherbrooke, for your outfitter in Rimouski, for your printing house in Gaspésie, for your financial services company in Saguenay, for your organization in Montérégie, for your nonprofit organization in Gatineau, for your non profit organization in La Prairie, for your small business in Pointe-Claire, for your insurance broker in Repentigny, for your human ressources in Sherbrooke, for your non profit in Candiac, for your HR in Pointe-Claire, for your warehouse in Montreal, for your bed and breakfast in Black Lake, for your spa in NDG, for your brewery in Thetford Mines, for your city in Quebec, for your town in Lachenaie, for your microbrewery in Robertsonville, for your association in East-Broughton, for your tourism association in Chateauguay, for your regional tourism association in Montmagny, for your RTA in Canada, for your pub in Sherbrooke, for your bistro in Chateauguay, for your salon in Victoriaville, for your hairdressing salon in Montmagny, for your beauty salon in Quebec, for your plumbing company in Trois-Pistoles
Nous avons de très bons commentaires pour le site Internet et encore plus sur l'interface membre. Les membres sont charmés par la simplicité de l'outil. Félicitations. Joanik
Très beau en passant :) Marco
Wow! Je suis tellement content de ma nouvelle boutique en ligne. Depuis le temps que j'en rêvais! Super facile à montée, service disponible, accessible et le coût par mois sans frais de développement est vraiment un cadeau du ciel. J'ai hésité longtemps à investir dans une boutique, car je trouvais que le retour sur investissement était difficile dans mon secteur. Maintenant, je n'avais juste plus le choix et je ne regret rien! Merci Numérique, et surtout Stéphane pour ton aide et ta patience! Grâce à toi, je peux maintenant mieux répondre à ma clientèle. Robert