A Web writer isn't just someone who writes well. Web Writing for your bed and breakfast is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your bed and breakfast and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your bed and breakfast, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your bed and breakfast aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your bed and breakfast just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your bed and breakfast that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your bed and breakfast, to help users find the information they want and then continue reading. That is the Web writer's main objective for your bed and breakfast.
Web content for your bed and breakfast has to be very precisely structured if you want to extend the time users spend on a website for your bed and breakfast. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your bed and breakfast!
Web Writing for your bed and breakfast also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your bed and breakfast, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your bed and breakfast. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gaspésie, for your NPO in Gatineau, for your transportation company in Lac-Saint-Jean, for your hockey league in Mirabel, for your hotel in Quebec, for your restaurant in Boucherville, for your business in Tremblant, for your company in Quebec, for your SME in Abitibi-Témiscamingue, for your car dealership in Trois-Pistoles, for your startup in Sorel-Tracy, for your small town in Tremblant, for your store in Chandler, for your shop in Plessisville, for your thrift shop in Canada, for your shoe store in Nuns' Island, for your clothing store in Québec Maritime, for your electronics store in Pointe-Claire, for your robotics store in Boucherville, for your eyewear store in Gaspésie, for your furniture store in Côte-des-Neiges, for your construction company in Chaudière-Appalaches, for your hostel in the Magdalen Islands, for your lodging in Boucherville, for your camping in Anjou, for your outfitter in Joliette, for your printing house in Rosemont, for your financial services company in the Laurentians, for your organization in Nuns' Island, for your nonprofit organization in Gatineau, for your non profit organization in Saint-Laurent, for your small business in Longueuil, for your insurance broker in Lasalle, for your human ressources in Plessisville, for your non profit in Chaudière-Appalaches, for your HR in La Prairie, for your warehouse in Côte-Nord, for your bed and breakfast in Quebec City
Wow, superbe pub. Bravo et bonne continuation! Mélanie
Numérique knew how to meet our needs and offer us a quality product that met all our expectations. The team is available and very competent. It is a recommendation without a doubt. (translated) Renaud
Merci. Beau logo ! Bruno