A Web writer isn't just someone who writes well. Web Writing for your bed and breakfast in Verdun is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your bed and breakfast in Verdun and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your bed and breakfast in Verdun, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your bed and breakfast in Verdun aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your bed and breakfast in Verdun just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your bed and breakfast in Verdun that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your bed and breakfast in Verdun, to help users find the information they want and then continue reading. That is the Web writer's main objective for your bed and breakfast in Verdun.
Web content for your bed and breakfast in Verdun has to be very precisely structured if you want to extend the time users spend on a website for your bed and breakfast in Verdun. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your bed and breakfast in Verdun!
Web Writing for your bed and breakfast in Verdun also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your bed and breakfast in Verdun, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your bed and breakfast in Verdun. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chandler, for your NPO in Sept-Îles, for your transportation company in Longueuil, for your hockey league in Napierville, for your hotel in Lachine, for your restaurant in Saint-Georges, for your business in Trois-Rivières, for your company in Drummondville, for your SME in Chambly, for your car dealership in Anjou, for your startup in La Prairie, for your small town in Tremblant, for your store in Saint-Hubert, for your shop in Granby, for your thrift shop in the Magdalen Islands, for your shoe store in Lac-Saint-Jean, for your clothing store in Saguenay-Lac-Saint-Jean, for your electronics store in East-Broughton, for your robotics store in Estrie, for your eyewear store in Dorval, for your furniture store in La Prairie, for your construction company in Repentigny, for your hostel in Drummondville, for your lodging in Centre-du-Québec, for your camping in Plessisville, for your outfitter in Joliette, for your printing house in Rivière-du-Loup, for your financial services company in Lévis, for your organization in Terrebonne, for your nonprofit organization in Saguenay, for your non profit organization in Gaspé, for your small business in Saint-Eustache, for your insurance broker in Lasalle, for your human ressources in Saint-Léonard, for your non profit in Boisbriand, for your HR in Boucherville, for your warehouse in Chambly, for your bed and breakfast in Abitibi-Témiscamingue, for your spa in Pierrefonds, for your brewery in Drummondville, for your city in Québec Maritime, for your town in North Montreal, for your microbrewery in Gaspé, for your association in Anjou, for your tourism association in Chicoutimi, for your regional tourism association in Pointe-Claire, for your RTA in Nord-du-Québec, for your pub in Anjou, for your bistro in Saint-Léonard, for your salon in Trois-Pistoles, for your hairdressing salon in Boucherville, for your beauty salon in Trois-Pistoles, for your plumbing company in Bromont
Tout a bien été. J'ai reçu des mercis de quelques parents !! :) C'est simple et efficace. Manon
Allo, je viens de recevoir la pub des 10 ans de Numérique... très efficace et originale!!! Jean-Pierre
Nous avons de très bons commentaires pour le site Internet et encore plus sur l'interface membre. Les membres sont charmés par la simplicité de l'outil. Félicitations. Joanik