A Web writer isn't just someone who writes well. Web Writing for your bistro is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your bistro and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your bistro, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your bistro aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your bistro just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your bistro that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your bistro, to help users find the information they want and then continue reading. That is the Web writer's main objective for your bistro.
Web content for your bistro has to be very precisely structured if you want to extend the time users spend on a website for your bistro. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your bistro!
Web Writing for your bistro also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your bistro, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your bistro. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Boisbriand, for your NPO in Shawinigan, for your transportation company in Tremblant, for your hockey league in Chateauguay, for your hotel in Trois-Rivières, for your restaurant in Mascouche, for your business in Saint-Laurent, for your company in Chicoutimi, for your SME in Saint-Jean-sur-Richelieu, for your car dealership in Beauceville, for your startup in Lachine, for your small town in the Eastern Townships, for your store in Bas-Saint-Laurent, for your shop in Victoriaville, for your thrift shop in Mauricie, for your shoe store in Sorel-Tracy, for your clothing store in Hochelaga-Maisonneuve, for your electronics store in Repentigny, for your robotics store in Sorel-Tracy, for your eyewear store in Gaspésie, for your furniture store in Drummondville, for your construction company in the Eastern Townships, for your hostel in Lac-Saint-Jean, for your lodging in Estrie, for your camping in Outaouais, for your outfitter in Hochelaga-Maisonneuve, for your printing house in Gaspé, for your financial services company in Québec Maritime, for your organization in Montérégie, for your nonprofit organization in Hochelaga-Maisonneuve, for your non profit organization in Longueuil, for your small business in Chicoutimi, for your insurance broker in Black Lake, for your human ressources in the Magdalen Islands, for your non profit in Dorval, for your HR in Gatineau, for your warehouse in Brossard, for your bed and breakfast in East-Broughton, for your spa in Sept-Îles, for your brewery in Chateauguay, for your city in Plessisville, for your town in the South Shore, for your microbrewery in Lévis, for your association in Côte-Nord, for your tourism association in the South Shore, for your regional tourism association in Québec Maritime, for your RTA in Sept-Îles, for your pub in Chambly, for your bistro in Côte-des-Neiges, for your salon in Tremblant, for your hairdressing salon in Côte-des-Neiges, for your beauty salon in Tremblant, for your plumbing company in Thetford Mines
Je tiens a te remercier pour le vraiment bel article que tu as demandé à ta graphiste de mettre à côté du mien! C'est vraiment beau!!! Sarah
Très beau en passant :) Marco
C'est très bien. Merci! Annie