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Web Writing for your brewery

A Web writer isn't just someone who writes well. Web Writing for your brewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your brewery and its user. Users want an optimal experience and a site that meets their specific needs

The goal of Web Writing is to improve your website's SEO efficiency for your brewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.

SEO writing for your brewery.

First and foremost, Web Writing for your brewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your brewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:

A good Web writer will create quality content for your brewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read

Reading behaviour

Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.

A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:

Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)

There is therefore a hierarchy to apply to a website's textual content for your brewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your brewery.

An effective structure

Web content for your brewery has to be very precisely structured if you want to extend the time users spend on a website for your brewery. This is done by applying the inverted pyramid model:

If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your brewery!

Web Writing for your brewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).

Interaction: a participative experience for your brewery

To optimize the user experience for your brewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:

All of these elements facilitate, humanize and dynamize the user experience for your brewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.

More

 

Web design for your brewery

Online Store for your brewery

Easy Cheap Website for your brewery

SEO for your brewery

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Web Hosting for your brewery

Un énorme merci à toute l'équipe de Numérique. Nous adorons notre nouveau site web et ce fût un réel plaisir de bâtir le tout ensemble. Vous nous avez donné un service impeccable du début à la fin. Soyez assurez que nous vous recommanderons à profusion! Samuel et Robert

« Le service est exceptionnel. Nos besoins sont rapidement compris. Notre expérience a été géniale dès le début. » François

« Un petit mot sincère pour souligner la qualité de vos services de conception qui comporte tout ce qu'une entreprise peut souhaiter. Un mot aussi pour remercier toute l'équipe technique qui a toujours été très attentionnée, rapide, claire pour répondre à toutes nos questions (elles furent nombreuses). Bref un hébergement de qualité, professionnel et courtois. » Marie May

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