A Web writer isn't just someone who writes well. Web Writing for your brewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your brewery and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your brewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your brewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your brewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your brewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your brewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your brewery.
Web content for your brewery has to be very precisely structured if you want to extend the time users spend on a website for your brewery. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your brewery!
Web Writing for your brewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your brewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your brewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Thetford Mines, for your NPO in Nord-du-Québec, for your transportation company in Québec Maritime, for your hockey league in Saint-Hyacinthe, for your hotel in East-Broughton, for your restaurant in Montmagny, for your business in the South Shore, for your company in Drummondville, for your SME in Victoriaville, for your car dealership in Lévis, for your startup in Repentigny, for your small town in Napierville, for your store in Gatineau, for your shop in Candiac, for your thrift shop in Laval, for your shoe store in Côte-des-Neiges, for your clothing store in Abitibi-Témiscamingue, for your electronics store in Thetford Mines, for your robotics store in Centre-du-Québec, for your eyewear store in Hochelaga-Maisonneuve, for your furniture store in Terrebonne, for your construction company in Napierville, for your hostel in Gaspé, for your lodging in the Eastern Townships, for your camping in Magog, for your outfitter in Gaspésie, for your printing house in Terrebonne, for your financial services company in Outaouais, for your organization in Saint-Georges, for your nonprofit organization in La Prairie, for your non profit organization in Victoriaville, for your small business in Quebec, for your insurance broker in Candiac, for your human ressources in Bromont, for your non profit in Saint-Laurent, for your HR in Sept-Îles, for your warehouse in Lanaudière, for your bed and breakfast in Lasalle, for your spa in Verdun, for your brewery in Magog, for your city in Mascouche, for your town in Mirabel, for your microbrewery in Centre-du-Québec, for your association in Saint-Laurent, for your tourism association in Côte-des-Neiges, for your regional tourism association in Sorel-Tracy, for your RTA in La Prairie, for your pub in the Laurentians, for your bistro in Saint-Hubert, for your salon in Princeville, for your hairdressing salon in Montreal, for your beauty salon in Lanaudière, for your plumbing company in Kirkland
Un énorme merci à toute l'équipe de Numérique. Nous adorons notre nouveau site web et ce fût un réel plaisir de bâtir le tout ensemble. Vous nous avez donné un service impeccable du début à la fin. Soyez assurez que nous vous recommanderons à profusion! Samuel et Robert
« Le service est exceptionnel. Nos besoins sont rapidement compris. Notre expérience a été géniale dès le début. » François
« Un petit mot sincère pour souligner la qualité de vos services de conception qui comporte tout ce qu'une entreprise peut souhaiter. Un mot aussi pour remercier toute l'équipe technique qui a toujours été très attentionnée, rapide, claire pour répondre à toutes nos questions (elles furent nombreuses). Bref un hébergement de qualité, professionnel et courtois. » Marie May