A Web writer isn't just someone who writes well. Web Writing for your business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business.
Web content for your business has to be very precisely structured if you want to extend the time users spend on a website for your business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business!
Web Writing for your business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saguenay, for your NPO in Trois-Pistoles, for your transportation company in Baie-Comeau, for your hockey league in Quebec City, for your hotel in Brossard, for your restaurant in Granby, for your business in Repentigny, for your company in Trois-Pistoles, for your SME in Brossard, for your car dealership in Terrebonne, for your startup in Mont-Tremblant, for your small town in Saint-Jean-sur-Richelieu, for your store in Brossard, for your shop in Terrebonne, for your thrift shop in Quebec City, for your shoe store in Brossard, for your clothing store in Repentigny, for your electronics store in Repentigny, for your robotics store in Ottawa, for your eyewear store in Brossard, for your furniture store in Ottawa, for your construction company in Drummondville, for your hostel in Mont-Tremblant, for your lodging in Montreal, for your camping in Quebec City, for your outfitter in Saguenay, for your printing house in Shawinigan, for your financial services company in Trois-Rivières, for your organization in Sept-Îles, for your nonprofit organization in Chicoutimi, for your non profit organization in Chicoutimi, for your small business in Chambly, for your insurance broker in Trois-Pistoles, for your human ressources in Saint-Jean-sur-Richelieu, for your non profit in Saguenay, for your HR in Saint-Jean-sur-Richelieu, for your warehouse in Victoriaville
Super! Merci de votre efficacité! Stéphanie
« À toute l'équipe de Numérique Technologies inc., un énorme merci! Votre rapidité à répondre à chacune de nos questions et votre assistance nous sont des plus précieuses. Votre dévouement pour vos clients est évident. Rares sont les entreprises qui font du service à la clientèle une priorité, mais vous êtes de celles-là! Merci mille fois à toute l'équipe pour votre excellent travail! » Nathalie
Ton service est bien parfait comme d'habitude ! :) Cédric