A Web writer isn't just someone who writes well. Web Writing for your business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business.
Web content for your business has to be very precisely structured if you want to extend the time users spend on a website for your business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business!
Web Writing for your business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rosemont, for your NPO in Québec Maritime, for your transportation company in Pointe-Claire, for your hockey league in East-Broughton, for your hotel in Abitibi-Témiscamingue, for your restaurant in Thetford Mines, for your business in Princeville, for your company in Quebec City, for your SME in Lac-Saint-Jean, for your car dealership in Pierrefonds, for your startup in Trois-Rivières, for your small town in Longueuil, for your store in Drummondville, for your shop in Candiac, for your thrift shop in Terrebonne, for your shoe store in Québec Maritime, for your clothing store in Joliette, for your electronics store in Lasalle, for your robotics store in Kirkland, for your eyewear store in Quebec City, for your furniture store in Bas-Saint-Laurent, for your construction company in Gaspé, for your hostel in Baie-Comeau, for your lodging in Côte-des-Neiges, for your camping in Sainte-Thérèse, for your outfitter in Rosemont, for your printing house in Nord-du-Québec, for your financial services company in Thetford Mines, for your organization in Pointe-Claire, for your nonprofit organization in Shawinigan, for your non profit organization in Drummondville, for your small business in Mascouche, for your insurance broker in Lasalle, for your human ressources in Outaouais, for your non profit in the South Shore, for your HR in Magog, for your warehouse in Lachenaie, for your bed and breakfast in Chandler, for your spa in Anjou, for your brewery in Abitibi-Témiscamingue, for your city in Bas-Saint-Laurent, for your town in the Laurentians, for your microbrewery in North Montreal, for your association in Côte-des-Neiges, for your tourism association in Boisbriand, for your regional tourism association in Joliette, for your RTA in Mauricie, for your pub in Chicoutimi, for your bistro in Lachine, for your salon in Boisbriand, for your hairdressing salon in Montérégie, for your beauty salon in Québec Maritime
C'est parfait merci beaucoup ! Charles
Super... Lâche pas... Ça me donne raison (encore une fois) de travailler avec toi... Martin