A Web writer isn't just someone who writes well. Web Writing for your business in Quebec City is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business in Quebec City and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your business in Quebec City, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your business in Quebec City aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business in Quebec City just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business in Quebec City that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business in Quebec City, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business in Quebec City.
Web content for your business in Quebec City has to be very precisely structured if you want to extend the time users spend on a website for your business in Quebec City. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business in Quebec City!
Web Writing for your business in Quebec City also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business in Quebec City, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business in Quebec City. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montreal, for your NPO in Tremblant, for your transportation company in Rivière-du-Loup, for your hockey league in Quebec, for your hotel in Kirkland, for your restaurant in Mauricie, for your business in Laval, for your company in Kirkland, for your SME in Verdun, for your car dealership in the South Shore, for your startup in Granby, for your small town in Bas-Saint-Laurent, for your store in Rivière-du-Loup, for your shop in Saint-Jean-sur-Richelieu, for your thrift shop in Bas-Saint-Laurent, for your shoe store in Black Lake, for your clothing store in Saguenay, for your electronics store in Repentigny, for your robotics store in Saint-Eustache, for your eyewear store in Brossard, for your furniture store in Rosemont, for your construction company in Joliette, for your hostel in Trois-Pistoles, for your lodging in Saint-Hubert, for your camping in Hochelaga-Maisonneuve, for your outfitter in Montreal, for your printing house in Longueuil, for your financial services company in Magog, for your organization in Rosemont, for your nonprofit organization in Plessisville, for your non profit organization in Côte-Nord, for your small business in Sherbrooke, for your insurance broker in Centre-du-Québec, for your human ressources in Lac-Saint-Jean, for your non profit in Trois-Rivières, for your HR in Beauport, for your warehouse in Sorel-Tracy, for your bed and breakfast in Ottawa, for your spa in Chicoutimi, for your brewery in Plateau-Mont-Royal, for your city in Quebec City, for your town in Nord-du-Québec, for your microbrewery in Mirabel, for your association in Plateau-Mont-Royal, for your tourism association in Granby, for your regional tourism association in Estrie, for your RTA in Black Lake, for your pub in Terrebonne, for your bistro in Chicoutimi, for your salon in Mascouche, for your hairdressing salon in Plateau-Mont-Royal, for your beauty salon in Magog
Merci pour le travail rapide et efficace!!! Kimberley
Merci beaucoup, Quel service. Linda
Tu es super merci Johanne