A Web writer isn't just someone who writes well. Web Writing for your business in the South Shore is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business in the South Shore and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your business in the South Shore, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your business in the South Shore aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business in the South Shore just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business in the South Shore that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business in the South Shore, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business in the South Shore.
Web content for your business in the South Shore has to be very precisely structured if you want to extend the time users spend on a website for your business in the South Shore. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business in the South Shore!
Web Writing for your business in the South Shore also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business in the South Shore, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business in the South Shore. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the South Shore, for your NPO in Bromont, for your transportation company in Bromont, for your hockey league in Ottawa, for your hotel in Terrebonne, for your restaurant in Victoriaville, for your business in Drummondville, for your company in Ottawa, for your SME in Trois-Rivières, for your car dealership in Repentigny, for your startup in Tremblant, for your small town in Terrebonne, for your store in Thetford Mines, for your shop in Lévis, for your thrift shop in Mont-Tremblant, for your shoe store in Baie-Comeau, for your clothing store in Saguenay, for your electronics store in Victoriaville, for your robotics store in Shawinigan, for your eyewear store in Brossard, for your furniture store in Longueuil, for your construction company in Saint-Jean-sur-Richelieu, for your hostel in Longueuil, for your lodging in Montreal, for your camping in Ottawa, for your outfitter in Ottawa, for your printing house in Rivière-du-Loup, for your financial services company in Gatineau, for your organization in Trois-Rivières, for your nonprofit organization in Trois-Pistoles, for your non profit organization in Shawinigan, for your small business in Lévis, for your insurance broker in Lévis, for your human ressources in Saint-Georges, for your non profit in Saint-Georges, for your HR in Sherbrooke, for your warehouse in Lévis
Tellement efficace! Merci! Margo
Thanks for your great and prompt service! Earl
La présentation c'est très bien déroulée. Les gens ont trouvé le site très beau, les points forts ressortis, le visuel (les photos en vedette), la carte interactive et la modification des fiches par les membres (ses derniers sont très heureux de pouvoir le faire et que ce soit simple) Bravo à toi et toute ton équipe. Joanik