A Web writer isn't just someone who writes well. Web Writing for your camping is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your camping and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your camping, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your camping aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your camping just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your camping that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your camping, to help users find the information they want and then continue reading. That is the Web writer's main objective for your camping.
Web content for your camping has to be very precisely structured if you want to extend the time users spend on a website for your camping. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your camping!
Web Writing for your camping also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your camping, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your camping. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Victoriaville, for your NPO in Saint-Jean-sur-Richelieu, for your transportation company in Sherbrooke, for your hockey league in Trois-Pistoles, for your hotel in Chambly, for your restaurant in Longueuil, for your business in Rimouski, for your company in La Prairie, for your SME in Thetford Mines, for your car dealership in Chicoutimi, for your startup in the South Shore, for your small town in Chambly, for your store in Rivière-du-Loup, for your shop in Rivière-du-Loup, for your thrift shop in Chicoutimi, for your shoe store in Sept-Îles, for your clothing store in Rimouski, for your electronics store in Thetford Mines, for your robotics store in Ottawa, for your eyewear store in Terrebonne, for your furniture store in Trois-Rivières, for your construction company in Drummondville, for your hostel in Longueuil, for your lodging in La Prairie, for your camping in Baie-Comeau, for your outfitter in Brossard, for your printing house in the South Shore, for your financial services company in Granby, for your organization in Saguenay, for your nonprofit organization in Lévis, for your non profit organization in Sherbrooke, for your small business in Mont-Tremblant, for your insurance broker in Trois-Rivières, for your human ressources in Ottawa, for your non profit in Lévis, for your HR in Trois-Pistoles, for your warehouse in Rivière-du-Loup, for your Saint-Georges in Longueuil
Tout est parfait! Merci encore! Nous sommes vraiment contents de faire affaire avec vous (et toi par conséquent!) ! Audrée
Thanks, you guys did a great job. We got a lot of compliments regarding the site, so congratulate your team on the good work. Chantal
Wow! C'est rapide! : ) Merci Kimberley