A Web writer isn't just someone who writes well. Web Writing for your camping is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your camping and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your camping, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your camping aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your camping just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your camping that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your camping, to help users find the information they want and then continue reading. That is the Web writer's main objective for your camping.
Web content for your camping has to be very precisely structured if you want to extend the time users spend on a website for your camping. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your camping!
Web Writing for your camping also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your camping, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your camping. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Black Lake, for your NPO in Pierrefonds, for your transportation company in Montreal, for your hockey league in Saint-Jérôme, for your hotel in Baie-Comeau, for your restaurant in Chandler, for your business in Boucherville, for your company in Trois-Rivières, for your SME in Chateauguay, for your car dealership in Estrie, for your startup in Chaudière-Appalaches, for your small town in Boisbriand, for your store in North Montreal, for your shop in Plateau-Mont-Royal, for your thrift shop in Repentigny, for your shoe store in Hochelaga-Maisonneuve, for your clothing store in Saint-Léonard, for your electronics store in Côte-Nord, for your robotics store in Nord-du-Québec, for your eyewear store in Sept-Îles, for your furniture store in Nord-du-Québec, for your construction company in Boucherville, for your hostel in Mirabel, for your lodging in Beauceville, for your camping in Terrebonne, for your outfitter in Quebec City, for your printing house in the Magdalen Islands, for your financial services company in Lévis, for your organization in Chambly, for your nonprofit organization in Outaouais, for your non profit organization in Trois-Pistoles, for your small business in Shawinigan, for your insurance broker in Outaouais, for your human ressources in Québec Maritime, for your non profit in Hochelaga-Maisonneuve, for your HR in Côte-Nord, for your warehouse in La Prairie, for your bed and breakfast in Beauport, for your spa in Robertsonville, for your brewery in Lachine, for your city in the Magdalen Islands, for your town in Saguenay, for your microbrewery in Longueuil, for your association in Boisbriand, for your tourism association in Chateauguay, for your regional tourism association in Montreal, for your RTA in Mascouche, for your pub in Quebec, for your bistro in Dorval, for your salon in Lévis, for your hairdressing salon in Quebec, for your beauty salon in Pointe-Claire
Félicitations pour votre nouveau site. C'est très beau! Cynthia
« J'apprécie votre professionnalisme, les changements apportés sont très bien justifiés. » Neil
Vous êtes pro! Jean