A Web writer isn't just someone who writes well. Web Writing for your car dealership is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your car dealership and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your car dealership, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your car dealership aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your car dealership just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your car dealership that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your car dealership, to help users find the information they want and then continue reading. That is the Web writer's main objective for your car dealership.
Web content for your car dealership has to be very precisely structured if you want to extend the time users spend on a website for your car dealership. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your car dealership!
Web Writing for your car dealership also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your car dealership, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your car dealership. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Princeville, for your NPO in Candiac, for your transportation company in Verdun, for your hockey league in Boisbriand, for your hotel in Rivière-du-Loup, for your restaurant in Sherbrooke, for your business in Sept-Îles, for your company in Montreal, for your SME in Longueuil, for your car dealership in the South Shore, for your startup in Côte-des-Neiges, for your small town in Plessisville, for your store in NDG, for your shop in Québec Maritime, for your thrift shop in Saint-Laurent, for your shoe store in Saint-Jean-sur-Richelieu, for your clothing store in Centre-du-Québec, for your electronics store in Gaspé, for your robotics store in Chambly, for your eyewear store in Chaudière-Appalaches, for your furniture store in Saint-Hyacinthe, for your construction company in Côte-des-Neiges, for your hostel in the Magdalen Islands, for your lodging in Repentigny, for your camping in Lachine, for your outfitter in Beauceville, for your printing house in Gaspésie, for your financial services company in Sept-Îles, for your organization in the Magdalen Islands, for your nonprofit organization in Bas-Saint-Laurent, for your non profit organization in Centre-du-Québec, for your small business in Chaudière-Appalaches, for your insurance broker in Nuns' Island, for your human ressources in Mirabel, for your non profit in Saguenay, for your HR in Drummondville, for your warehouse in Mont-Tremblant, for your bed and breakfast in Kirkland
Ça fait un petit bout de temps que je voulais t'écrire pour te remercier Richard
Avec l'équipe de Numérique, on a travaillé en étroite collaboration. Je savais exactement ce que je voulais et la création du site a été rapide et structurée. On m'a accompagné vraiment efficacement pour que je puisse faire une partie des pages et l'entrée de contenu. Je me suis bien amusée en fait! Sabrina
C'est super! Très contente du résultat et merci pour votre patience... Annie