A Web writer isn't just someone who writes well. Web Writing for your city is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your city and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your city, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your city aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your city just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your city that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your city, to help users find the information they want and then continue reading. That is the Web writer's main objective for your city.
Web content for your city has to be very precisely structured if you want to extend the time users spend on a website for your city. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your city!
Web Writing for your city also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your city, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your city. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Eustache, for your NPO in North Montreal, for your transportation company in Rosemont, for your hockey league in Sept-Îles, for your hotel in Sorel-Tracy, for your restaurant in Hochelaga-Maisonneuve, for your business in Robertsonville, for your company in Lévis, for your SME in Napierville, for your car dealership in Plessisville, for your startup in Verdun, for your small town in Québec Maritime, for your store in Nord-du-Québec, for your shop in Centre-du-Québec, for your thrift shop in Rimouski, for your shoe store in Boucherville, for your clothing store in Verdun, for your electronics store in Chambly, for your robotics store in Pierrefonds, for your eyewear store in Kirkland, for your furniture store in Saint-Laurent, for your construction company in Pierrefonds, for your hostel in Mont-Tremblant, for your lodging in the South Shore, for your camping in Sorel-Tracy, for your outfitter in Lac-Saint-Jean, for your printing house in Terrebonne, for your financial services company in Centre-du-Québec, for your organization in Joliette, for your nonprofit organization in Lasalle, for your non profit organization in Saint-Jérôme, for your small business in Plessisville, for your insurance broker in Candiac, for your human ressources in Montmagny, for your non profit in Tremblant, for your HR in Saint-Laurent, for your warehouse in the South Shore, for your bed and breakfast in Boisbriand, for your spa in Chambly, for your brewery in Saint-Jérôme, for your city in Québec Maritime, for your town in Chicoutimi, for your microbrewery in Saint-Laurent, for your association in Shawinigan, for your tourism association in Shawinigan, for your regional tourism association in Quebec, for your RTA in Terrebonne, for your pub in Quebec, for your bistro in Repentigny, for your salon in Quebec City, for your hairdressing salon in Estrie, for your beauty salon in Nord-du-Québec, for your plumbing company in Joliette
La beauté et l'efficacité de la conception web est tout à fait incroyable ! J'adore aussi vous lire avec vos conseils sur votre page facebook. Le dynamise transparent dans tout ce que vous exécuter ! ???? Daisy
Tu es super merci Johanne