A Web writer isn't just someone who writes well. Web Writing for your clothing store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your clothing store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your clothing store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your clothing store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your clothing store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your clothing store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your clothing store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your clothing store.
Web content for your clothing store has to be very precisely structured if you want to extend the time users spend on a website for your clothing store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your clothing store!
Web Writing for your clothing store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your clothing store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your clothing store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Tremblant, for your NPO in Victoriaville, for your transportation company in Trois-Pistoles, for your hockey league in Longueuil, for your hotel in Shawinigan, for your restaurant in Longueuil, for your business in Drummondville, for your company in Trois-Pistoles, for your SME in Tremblant, for your car dealership in Chambly, for your startup in Thetford Mines, for your small town in Repentigny, for your store in Bromont, for your shop in Drummondville, for your thrift shop in Quebec City, for your shoe store in Saguenay, for your clothing store in Granby, for your electronics store in Terrebonne, for your robotics store in Victoriaville, for your eyewear store in Sherbrooke, for your furniture store in Terrebonne, for your construction company in Trois-Pistoles, for your hostel in Terrebonne, for your lodging in Shawinigan, for your camping in Rimouski, for your outfitter in Trois-Pistoles, for your printing house in Montreal, for your financial services company in Terrebonne, for your organization in La Prairie, for your nonprofit organization in Brossard, for your non profit organization in Repentigny, for your small business in the South Shore, for your insurance broker in Saint-Georges, for your human ressources in Saint-Jean-sur-Richelieu, for your non profit in Brossard, for your HR in Montreal, for your warehouse in Baie-Comeau
J'aime faire affaire avec vous. Nous sommes au courant de ce qui se passe sur votre site et l'accès y est très clair Jean-Guy
« Nous sommes très heureux du travail de Numérique ! Ils ont fait de notre site web un outil très efficace qui répond tout à fait à nos besoins. » Jean
Je vois la progression du site presque en temps réel et c'est vraiment formidable ! Jean-Pierre