A Web writer isn't just someone who writes well. Web Writing for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
Web Writing for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chaudière-Appalaches, for your NPO in Lac-Saint-Jean, for your transportation company in Terrebonne, for your hockey league in Saint-Hubert, for your hotel in Black Lake, for your restaurant in Laval, for your business in Magog, for your company in La Prairie, for your SME in Beauceville, for your car dealership in Drummondville, for your startup in the South Shore, for your small town in Quebec City, for your store in Robertsonville, for your shop in Chambly, for your thrift shop in Napierville, for your shoe store in Outaouais, for your clothing store in Sept-Îles, for your electronics store in Estrie, for your robotics store in Québec Maritime, for your eyewear store in Canada, for your furniture store in Saint-Eustache, for your construction company in Sherbrooke, for your hostel in Ottawa, for your lodging in Saint-Eustache, for your camping in Lévis, for your outfitter in Nord-du-Québec, for your printing house in Princeville, for your financial services company in Lac-Saint-Jean, for your organization in Hochelaga-Maisonneuve, for your nonprofit organization in Boisbriand, for your non profit organization in Québec Maritime, for your small business in Terrebonne, for your insurance broker in East-Broughton, for your human ressources in Terrebonne, for your non profit in Lachenaie, for your HR in Bromont, for your warehouse in Sorel-Tracy, for your bed and breakfast in Sept-Îles, for your spa in Nord-du-Québec, for your brewery in Côte-Nord, for your city in Gaspésie, for your town in Estrie, for your microbrewery in Boisbriand, for your association in Granby, for your tourism association in Lévis, for your regional tourism association in Joliette, for your RTA in Gaspésie, for your pub in La Prairie, for your bistro in Bas-Saint-Laurent, for your salon in Canada, for your hairdressing salon in Centre-du-Québec, for your beauty salon in Nord-du-Québec
Ça c'est du service ! Roxanne
Tu es vraiment HOT! : ) Kimberley
Yayyy! C'est parfait! Merci Kimberley