A Web writer isn't just someone who writes well. Web Writing for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
Web Writing for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Terrebonne, for your NPO in Ottawa, for your transportation company in Trois-Pistoles, for your hockey league in Chicoutimi, for your hotel in Thetford Mines, for your restaurant in Gatineau, for your business in Trois-Pistoles, for your company in Lévis, for your SME in Tremblant, for your car dealership in Repentigny, for your startup in Terrebonne, for your small town in Victoriaville, for your store in the South Shore, for your shop in Sept-Îles, for your thrift shop in Mont-Tremblant, for your shoe store in Terrebonne, for your clothing store in Longueuil, for your electronics store in Shawinigan, for your robotics store in Victoriaville, for your eyewear store in Saint-Jean-sur-Richelieu, for your furniture store in Mont-Tremblant, for your construction company in Bromont, for your hostel in Brossard, for your lodging in Saint-Jean-sur-Richelieu, for your camping in Montreal, for your outfitter in Mont-Tremblant, for your printing house in Sherbrooke, for your financial services company in Lévis, for your organization in Lévis, for your nonprofit organization in Shawinigan, for your non profit organization in Trois-Pistoles, for your small business in Gatineau, for your insurance broker in Granby, for your human ressources in the South Shore, for your non profit in Saguenay, for your HR in La Prairie, for your warehouse in Rimouski
Merci pour tous vos bons services! Richard
P.s. I really like your new logo and web design. Great work! Melissa