A Web writer isn't just someone who writes well. Web Writing for your company in the Laurentians is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company in the Laurentians and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your company in the Laurentians, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your company in the Laurentians aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company in the Laurentians just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company in the Laurentians that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company in the Laurentians, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company in the Laurentians.
Web content for your company in the Laurentians has to be very precisely structured if you want to extend the time users spend on a website for your company in the Laurentians. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company in the Laurentians!
Web Writing for your company in the Laurentians also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company in the Laurentians, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company in the Laurentians. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rivière-du-Loup, for your NPO in Longueuil, for your transportation company in Magog, for your hockey league in Sherbrooke, for your hotel in Pierrefonds, for your restaurant in Shawinigan, for your business in Boucherville, for your company in Côte-Nord, for your SME in Boisbriand, for your car dealership in Gaspé, for your startup in Kirkland, for your small town in Gatineau, for your store in the Magdalen Islands, for your shop in Mirabel, for your thrift shop in Napierville, for your shoe store in Granby, for your clothing store in Plateau-Mont-Royal, for your electronics store in Trois-Pistoles, for your robotics store in Côte-des-Neiges, for your eyewear store in Rivière-du-Loup, for your furniture store in Lachine, for your construction company in Tremblant, for your hostel in Sainte-Thérèse, for your lodging in Longueuil, for your camping in Chaudière-Appalaches, for your outfitter in Napierville, for your printing house in Lachenaie, for your financial services company in Verdun, for your organization in Gaspé, for your nonprofit organization in Dorval, for your non profit organization in Mirabel, for your small business in Estrie, for your insurance broker in Quebec City, for your human ressources in Plateau-Mont-Royal, for your non profit in the Magdalen Islands, for your HR in Québec Maritime, for your warehouse in Rimouski, for your bed and breakfast in Saguenay-Lac-Saint-Jean, for your spa in Boisbriand, for your brewery in Magog, for your city in Saint-Laurent, for your town in Saint-Georges, for your microbrewery in Nuns' Island, for your association in Pierrefonds, for your tourism association in Ottawa, for your regional tourism association in Saint-Georges, for your RTA in Brossard, for your pub in Gatineau, for your bistro in Rosemont, for your salon in Napierville, for your hairdressing salon in Chateauguay, for your beauty salon in Lachenaie
Merci, solide service et merci aussi pour l'info concernant les stats des équipes. En passant, c'est super apprécié de tous, que de bons commentaires. François
C'est GÉNIAL! Merci beaucoup Kathleen
BRAVO POUR CE NOUVEAU SITE. LES INFORMATIONS Y SONT CLAIRES. Denis