A Web writer isn't just someone who writes well. Web Writing for your construction company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your construction company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your construction company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your construction company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your construction company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your construction company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your construction company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your construction company.
Web content for your construction company has to be very precisely structured if you want to extend the time users spend on a website for your construction company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your construction company!
Web Writing for your construction company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your construction company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your construction company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rivière-du-Loup, for your NPO in the South Shore, for your transportation company in Rimouski, for your hockey league in Montreal, for your hotel in Drummondville, for your restaurant in Rivière-du-Loup, for your business in Victoriaville, for your company in Granby, for your SME in Terrebonne, for your car dealership in Longueuil, for your startup in Victoriaville, for your small town in Thetford Mines, for your store in Sherbrooke, for your shop in Montreal, for your thrift shop in Chicoutimi, for your shoe store in Rimouski, for your clothing store in Rivière-du-Loup, for your electronics store in Rivière-du-Loup, for your robotics store in Baie-Comeau, for your eyewear store in the South Shore, for your furniture store in Trois-Pistoles, for your construction company in Montreal, for your hostel in Trois-Rivières, for your lodging in Rimouski, for your camping in Bromont, for your outfitter in Trois-Pistoles, for your printing house in Tremblant, for your financial services company in Trois-Pistoles, for your organization in Longueuil, for your nonprofit organization in Granby, for your non profit organization in Terrebonne, for your small business in Quebec City, for your insurance broker in Bromont, for your human ressources in Montreal, for your non profit in Mont-Tremblant, for your HR in the South Shore, for your warehouse in Bromont, for your Saint-Georges in Mont-Tremblant
Merci de ta patience, elle est très appréciée Martine
Que d'efficacité….. Merci beaucoup! Johanne
C'est très bien. Merci! Annie