A Web writer isn't just someone who writes well. Web Writing for your construction company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your construction company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your construction company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your construction company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your construction company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your construction company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your construction company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your construction company.
Web content for your construction company has to be very precisely structured if you want to extend the time users spend on a website for your construction company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your construction company!
Web Writing for your construction company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your construction company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your construction company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Kirkland, for your NPO in Trois-Pistoles, for your transportation company in NDG, for your hockey league in Anjou, for your hotel in Québec Maritime, for your restaurant in Québec Maritime, for your business in Pierrefonds, for your company in Tremblant, for your SME in Lachine, for your car dealership in Drummondville, for your startup in Montreal, for your small town in Victoriaville, for your store in Tremblant, for your shop in Laval, for your thrift shop in Ottawa, for your shoe store in Ottawa, for your clothing store in Kirkland, for your electronics store in Chandler, for your robotics store in Côte-Nord, for your eyewear store in Saint-Hubert, for your furniture store in Kirkland, for your construction company in Laval, for your hostel in Pierrefonds, for your lodging in Verdun, for your camping in Thetford Mines, for your outfitter in Plateau-Mont-Royal, for your printing house in Saguenay, for your financial services company in Black Lake, for your organization in Joliette, for your nonprofit organization in Black Lake, for your non profit organization in Laval, for your small business in Lachenaie, for your insurance broker in Montreal, for your human ressources in Lanaudière, for your non profit in North Montreal, for your HR in Boisbriand, for your warehouse in Saint-Hyacinthe, for your bed and breakfast in Beauceville, for your spa in Ottawa, for your brewery in Quebec City, for your city in Saint-Jean-sur-Richelieu, for your town in Rosemont, for your microbrewery in Sherbrooke, for your association in the Eastern Townships, for your tourism association in Côte-Nord, for your regional tourism association in Sorel-Tracy, for your RTA in Dorval, for your pub in the Magdalen Islands, for your bistro in Black Lake, for your salon in Beauport, for your hairdressing salon in Victoriaville, for your beauty salon in Chambly
Merci pour ta super efficacité ! Jean-François
Super! On a fini! J'ai vérifié une dernière fois et tout semble beau. Un gros merci, ce fut un plaisir de travailler avec toi! Julie
Je viens de voir les modifications effectuées, c'est super.. merci beaucoup pour le travail rapide et efficace encore une fois. Sarah