A Web writer isn't just someone who writes well. Web Writing for your electronics store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your electronics store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your electronics store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your electronics store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your electronics store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your electronics store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your electronics store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your electronics store.
Web content for your electronics store has to be very precisely structured if you want to extend the time users spend on a website for your electronics store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your electronics store!
Web Writing for your electronics store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your electronics store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your electronics store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rimouski, for your NPO in Terrebonne, for your transportation company in Drummondville, for your hockey league in Repentigny, for your hotel in Lévis, for your restaurant in Mont-Tremblant, for your business in Montreal, for your company in Quebec City, for your SME in Granby, for your car dealership in Thetford Mines, for your startup in Chicoutimi, for your small town in Saguenay, for your store in Lévis, for your shop in Quebec City, for your thrift shop in Baie-Comeau, for your shoe store in Trois-Rivières, for your clothing store in Brossard, for your electronics store in Mont-Tremblant, for your robotics store in Trois-Rivières, for your eyewear store in Sherbrooke, for your furniture store in Granby, for your construction company in Repentigny, for your hostel in Granby, for your lodging in Lévis, for your camping in Montreal, for your outfitter in the South Shore, for your printing house in Trois-Rivières, for your financial services company in Ottawa, for your organization in Gatineau, for your nonprofit organization in Montreal, for your non profit organization in Saguenay, for your small business in Thetford Mines, for your insurance broker in Rimouski, for your human ressources in Chambly, for your non profit in La Prairie, for your HR in Tremblant, for your warehouse in Rimouski, for your Saint-Georges in Rimouski
merci...nice job les gars...on continue Philippe
Wow! C'est merveilleux Camille
Please say thank you to your team for all the work they are doing. I do appreciate it. Melissa