A Web writer isn't just someone who writes well. Web Writing for your electronics store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your electronics store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your electronics store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your electronics store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your electronics store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your electronics store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your electronics store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your electronics store.
Web content for your electronics store has to be very precisely structured if you want to extend the time users spend on a website for your electronics store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your electronics store!
Web Writing for your electronics store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your electronics store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your electronics store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Eastern Townships, for your NPO in Saint-Jean-sur-Richelieu, for your transportation company in NDG, for your hockey league in La Prairie, for your hotel in Dorval, for your restaurant in Granby, for your business in Quebec City, for your company in Chicoutimi, for your SME in Beauport, for your car dealership in Joliette, for your startup in Quebec City, for your small town in Mauricie, for your store in Saint-Jérôme, for your shop in Boisbriand, for your thrift shop in Brossard, for your shoe store in Dorval, for your clothing store in Verdun, for your electronics store in Mirabel, for your robotics store in La Prairie, for your eyewear store in Bromont, for your furniture store in Shawinigan, for your construction company in Mont-Tremblant, for your hostel in Kirkland, for your lodging in Longueuil, for your camping in Sainte-Thérèse, for your outfitter in Saguenay-Lac-Saint-Jean, for your printing house in Rimouski, for your financial services company in Chambly, for your organization in Gatineau, for your nonprofit organization in Lac-Saint-Jean, for your non profit organization in Saint-Eustache, for your small business in Plateau-Mont-Royal, for your insurance broker in Lachenaie, for your human ressources in Boisbriand, for your non profit in Gatineau, for your HR in Pierrefonds, for your warehouse in Saint-Jean-sur-Richelieu, for your bed and breakfast in Lasalle, for your spa in Montérégie, for your brewery in Quebec, for your city in Bromont, for your town in Montmagny, for your microbrewery in Estrie, for your association in Longueuil, for your tourism association in Mauricie, for your regional tourism association in Terrebonne, for your RTA in Boisbriand, for your pub in Québec Maritime, for your bistro in Abitibi-Témiscamingue, for your salon in Montmagny, for your hairdressing salon in Trois-Pistoles, for your beauty salon in Drummondville
Merci beaucoup, les boys du suivi expéditif PLUS PLUS! J'apprécie, bonne journée… Pascal
Je trouve que le site est vraiment facile à utiliser! Merci encore et bonne fin de journée! Maryse
Juste un petit mot pour te remercier (et ton équipe) pour le travail du début de semaine, tel que demandé. Johanne