A Web writer isn't just someone who writes well. Web Writing for your electronics store in Abitibi-Témiscamingue is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your electronics store in Abitibi-Témiscamingue and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your electronics store in Abitibi-Témiscamingue, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your electronics store in Abitibi-Témiscamingue aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your electronics store in Abitibi-Témiscamingue just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your electronics store in Abitibi-Témiscamingue that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your electronics store in Abitibi-Témiscamingue, to help users find the information they want and then continue reading. That is the Web writer's main objective for your electronics store in Abitibi-Témiscamingue.
Web content for your electronics store in Abitibi-Témiscamingue has to be very precisely structured if you want to extend the time users spend on a website for your electronics store in Abitibi-Témiscamingue. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your electronics store in Abitibi-Témiscamingue!
Web Writing for your electronics store in Abitibi-Témiscamingue also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your electronics store in Abitibi-Témiscamingue, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your electronics store in Abitibi-Témiscamingue. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gaspésie, for your NPO in Québec Maritime, for your transportation company in Longueuil, for your hockey league in the Laurentians, for your hotel in Trois-Rivières, for your restaurant in Baie-Comeau, for your business in La Prairie, for your company in Montérégie, for your SME in Saint-Léonard, for your car dealership in Plateau-Mont-Royal, for your startup in Bas-Saint-Laurent, for your small town in Joliette, for your store in Longueuil, for your shop in Saguenay, for your thrift shop in Verdun, for your shoe store in Saint-Hyacinthe, for your clothing store in Lachine, for your electronics store in Saint-Jérôme, for your robotics store in Gatineau, for your eyewear store in Montmagny, for your furniture store in Mascouche, for your construction company in Granby, for your hostel in Tremblant, for your lodging in Saint-Eustache, for your camping in Mont-Tremblant, for your outfitter in Hochelaga-Maisonneuve, for your printing house in Tremblant, for your financial services company in Plessisville, for your organization in Repentigny, for your nonprofit organization in Mauricie, for your non profit organization in Plessisville, for your small business in Magog, for your insurance broker in Nuns' Island, for your human ressources in Sept-Îles, for your non profit in Tremblant, for your HR in Quebec, for your warehouse in Sainte-Thérèse, for your bed and breakfast in the Eastern Townships, for your spa in Gatineau, for your brewery in Rosemont, for your city in Chateauguay, for your town in La Prairie, for your microbrewery in Boisbriand, for your association in Sainte-Thérèse, for your tourism association in Robertsonville, for your regional tourism association in Shawinigan, for your RTA in Outaouais, for your pub in Laval, for your bistro in Chaudière-Appalaches, for your salon in Sept-Îles, for your hairdressing salon in Tremblant, for your beauty salon in Brossard
Tu es vraiment HOT! : ) Kimberley
Merci pour ta super efficacité ! Jean-François
Wow! C'est merveilleux Camille