A Web writer isn't just someone who writes well. Web Writing for your eyewear store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your eyewear store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your eyewear store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your eyewear store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your eyewear store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your eyewear store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your eyewear store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your eyewear store.
Web content for your eyewear store has to be very precisely structured if you want to extend the time users spend on a website for your eyewear store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your eyewear store!
Web Writing for your eyewear store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your eyewear store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your eyewear store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Anjou, for your NPO in Saint-Jean-sur-Richelieu, for your transportation company in Beauport, for your hockey league in Anjou, for your hotel in Côte-Nord, for your restaurant in Québec Maritime, for your business in Granby, for your company in Saguenay-Lac-Saint-Jean, for your SME in Sherbrooke, for your car dealership in Chicoutimi, for your startup in Kirkland, for your small town in Canada, for your store in Rivière-du-Loup, for your shop in Chambly, for your thrift shop in Sherbrooke, for your shoe store in Boucherville, for your clothing store in Thetford Mines, for your electronics store in Anjou, for your robotics store in Saint-Jérôme, for your eyewear store in Beauceville, for your furniture store in Saint-Jérôme, for your construction company in Chambly, for your hostel in Baie-Comeau, for your lodging in Rimouski, for your camping in Victoriaville, for your outfitter in Quebec, for your printing house in Nuns' Island, for your financial services company in Quebec City, for your organization in Verdun, for your nonprofit organization in Victoriaville, for your non profit organization in Magog, for your small business in Centre-du-Québec, for your insurance broker in Mont-Tremblant, for your human ressources in the Laurentians, for your non profit in Victoriaville, for your HR in Dorval, for your warehouse in Saguenay-Lac-Saint-Jean, for your bed and breakfast in Saint-Hyacinthe, for your spa in Sept-Îles, for your brewery in Verdun, for your city in Rosemont, for your town in Verdun, for your microbrewery in Côte-des-Neiges, for your association in Côte-des-Neiges, for your tourism association in Lachenaie, for your regional tourism association in Abitibi-Témiscamingue, for your RTA in Mauricie, for your pub in Dorval, for your bistro in Canada, for your salon in Terrebonne, for your hairdressing salon in Nord-du-Québec, for your beauty salon in Beauport
Merci, quelle efficacité :) Marie-Ève
J'ai toujours été bien servi par vous Jérôme
Wow tellement contente! Merci Rose-Marie