A Web writer isn't just someone who writes well. Web Writing for your financial services company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your financial services company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your financial services company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your financial services company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your financial services company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your financial services company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your financial services company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your financial services company.
Web content for your financial services company has to be very precisely structured if you want to extend the time users spend on a website for your financial services company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your financial services company!
Web Writing for your financial services company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your financial services company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your financial services company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chambly, for your NPO in Terrebonne, for your transportation company in Lévis, for your hockey league in Drummondville, for your hotel in Rivière-du-Loup, for your restaurant in Chicoutimi, for your business in the South Shore, for your company in Tremblant, for your SME in Bromont, for your car dealership in Mont-Tremblant, for your startup in Rivière-du-Loup, for your small town in Lévis, for your store in Mont-Tremblant, for your shop in Trois-Rivières, for your thrift shop in Quebec City, for your shoe store in Rimouski, for your clothing store in Saguenay, for your electronics store in Gatineau, for your robotics store in Terrebonne, for your eyewear store in Mont-Tremblant, for your furniture store in Quebec City, for your construction company in Trois-Pistoles, for your hostel in Montreal, for your lodging in Longueuil, for your camping in Trois-Rivières, for your outfitter in Shawinigan, for your printing house in Baie-Comeau, for your financial services company in Longueuil, for your organization in Lévis, for your nonprofit organization in Trois-Rivières, for your non profit organization in Rimouski, for your small business in Quebec City, for your insurance broker in Tremblant, for your human ressources in Shawinigan, for your non profit in Gatineau, for your HR in Lévis, for your warehouse in Chambly, for your Saint-Georges in Mont-Tremblant
La beauté et l'efficacité de la conception web est tout à fait incroyable ! J'adore aussi vous lire avec vos conseils sur votre page facebook. Le dynamise transparent dans tout ce que vous exécuter ! ???? Daisy
Juste un petit mot pour vous dire que je trouve votre nouvelle interface très efficace et beaucoup plus incitative. Bravo. Marie-France
Et bien.. je suis super contente !!! au-delà de ce que jattendais.. Marie-Ève