A Web writer isn't just someone who writes well. Web Writing for your financial services company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your financial services company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your financial services company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your financial services company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your financial services company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your financial services company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your financial services company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your financial services company.
Web content for your financial services company has to be very precisely structured if you want to extend the time users spend on a website for your financial services company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your financial services company!
Web Writing for your financial services company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your financial services company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your financial services company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in North Montreal, for your NPO in Mirabel, for your transportation company in Côte-Nord, for your hockey league in Canada, for your hotel in Côte-des-Neiges, for your restaurant in Quebec, for your business in Trois-Pistoles, for your company in Baie-Comeau, for your SME in Gaspésie, for your car dealership in Côte-des-Neiges, for your startup in Gaspé, for your small town in Robertsonville, for your store in Trois-Pistoles, for your shop in Mirabel, for your thrift shop in Rimouski, for your shoe store in Bas-Saint-Laurent, for your clothing store in Brossard, for your electronics store in Pierrefonds, for your robotics store in Saint-Hubert, for your eyewear store in Mont-Tremblant, for your furniture store in Sorel-Tracy, for your construction company in Saint-Georges, for your hostel in Chandler, for your lodging in Canada, for your camping in Saint-Jean-sur-Richelieu, for your outfitter in Montérégie, for your printing house in Saguenay-Lac-Saint-Jean, for your financial services company in Terrebonne, for your organization in Plateau-Mont-Royal, for your nonprofit organization in Chateauguay, for your non profit organization in Outaouais, for your small business in Saint-Laurent, for your insurance broker in Granby, for your human ressources in Lac-Saint-Jean, for your non profit in Dorval, for your HR in Hochelaga-Maisonneuve, for your warehouse in Côte-Nord, for your bed and breakfast in Bromont, for your spa in Beauceville, for your brewery in Québec Maritime, for your city in Napierville, for your town in Nuns' Island, for your microbrewery in Saint-Georges, for your association in Québec Maritime, for your tourism association in Bromont, for your regional tourism association in the Laurentians, for your RTA in Lanaudière, for your pub in Sherbrooke, for your bistro in Drummondville, for your salon in Abitibi-Témiscamingue, for your hairdressing salon in Montreal, for your beauty salon in Plessisville
Wow, belle réflexion et superbe résultat! Félicitations, Brigitte
Une équipe motivée, impliquée et invertie dans l'atteinte de nos besoins! Répond rapidement et efficacement! Merci Marie
Bonjour, je trouve ça absolument parfait Maryse