A Web writer isn't just someone who writes well. Web Writing for your financial services company in Rimouski is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your financial services company in Rimouski and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your financial services company in Rimouski, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your financial services company in Rimouski aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your financial services company in Rimouski just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your financial services company in Rimouski that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your financial services company in Rimouski, to help users find the information they want and then continue reading. That is the Web writer's main objective for your financial services company in Rimouski.
Web content for your financial services company in Rimouski has to be very precisely structured if you want to extend the time users spend on a website for your financial services company in Rimouski. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your financial services company in Rimouski!
Web Writing for your financial services company in Rimouski also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your financial services company in Rimouski, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your financial services company in Rimouski. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chicoutimi, for your NPO in Trois-Pistoles, for your transportation company in Chambly, for your hockey league in Longueuil, for your hotel in Thetford Mines, for your restaurant in Rimouski, for your business in Trois-Rivières, for your company in Saguenay, for your SME in Saint-Jean-sur-Richelieu, for your car dealership in Trois-Pistoles, for your startup in Drummondville, for your small town in Chambly, for your store in Mont-Tremblant, for your shop in Trois-Pistoles, for your thrift shop in Tremblant, for your shoe store in Gatineau, for your clothing store in Shawinigan, for your electronics store in Rimouski, for your robotics store in Thetford Mines, for your eyewear store in Rivière-du-Loup, for your furniture store in Quebec City, for your construction company in Chicoutimi, for your hostel in Chicoutimi, for your lodging in Trois-Pistoles, for your camping in Repentigny, for your outfitter in Mont-Tremblant, for your printing house in Repentigny, for your financial services company in Saguenay, for your organization in Sherbrooke, for your nonprofit organization in Trois-Rivières, for your non profit organization in Rimouski, for your small business in Granby, for your insurance broker in Rivière-du-Loup, for your human ressources in the South Shore, for your non profit in Saint-Jean-sur-Richelieu, for your HR in Thetford Mines, for your warehouse in Longueuil
« Nous sommes très heureux du travail de Numérique ! Ils ont fait de notre site web un outil très efficace qui répond tout à fait à nos besoins. » Jean
« Bonjour Numérique, Vraiment un service 5 étoiles, sincèrement merci de votre professionnalisme, particulièrement à Tommy qui nous a offert un soutient, plus qu'excellent... Thank's » Pascal
J'ai du fun avec ce site-là! J'ai aimé ça faire ça, et ça se travaille beaucoup mieux que l'autre site. Nicole