A Web writer isn't just someone who writes well. Web Writing for your furniture store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your furniture store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your furniture store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your furniture store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your furniture store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your furniture store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your furniture store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your furniture store.
Web content for your furniture store has to be very precisely structured if you want to extend the time users spend on a website for your furniture store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your furniture store!
Web Writing for your furniture store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your furniture store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your furniture store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Longueuil, for your NPO in Lévis, for your transportation company in Princeville, for your hockey league in Terrebonne, for your hotel in the Eastern Townships, for your restaurant in Sainte-Thérèse, for your business in Beauceville, for your company in Plateau-Mont-Royal, for your SME in Sainte-Thérèse, for your car dealership in Chateauguay, for your startup in Nord-du-Québec, for your small town in Magog, for your store in Thetford Mines, for your shop in Lévis, for your thrift shop in Saint-Jérôme, for your shoe store in Magog, for your clothing store in Montreal, for your electronics store in Estrie, for your robotics store in Quebec, for your eyewear store in Ottawa, for your furniture store in Saguenay-Lac-Saint-Jean, for your construction company in Tremblant, for your hostel in Anjou, for your lodging in Rosemont, for your camping in the Eastern Townships, for your outfitter in the Laurentians, for your printing house in Mauricie, for your financial services company in Sainte-Thérèse, for your organization in Canada, for your nonprofit organization in Côte-Nord, for your non profit organization in Tremblant, for your small business in the Eastern Townships, for your insurance broker in Joliette, for your human ressources in Trois-Pistoles, for your non profit in East-Broughton, for your HR in Lachenaie, for your warehouse in Gaspésie, for your bed and breakfast in Granby, for your spa in East-Broughton, for your brewery in Trois-Pistoles, for your city in Longueuil, for your town in Saint-Eustache, for your microbrewery in Centre-du-Québec, for your association in Shawinigan, for your tourism association in Saint-Jérôme, for your regional tourism association in Joliette, for your RTA in Chicoutimi, for your pub in the Magdalen Islands, for your bistro in Chicoutimi, for your salon in Saint-Eustache, for your hairdressing salon in Joliette, for your beauty salon in Dorval
« Un petit mot sincère pour souligner la qualité de vos services de conception qui comporte tout ce qu'une entreprise peut souhaiter. Un mot aussi pour remercier toute l'équipe technique qui a toujours été très attentionnée, rapide, claire pour répondre à toutes nos questions (elles furent nombreuses). Bref un hébergement de qualité, professionnel et courtois. » Marie May
J'aimerais particulièrement remercie l'équipe de Numérique pour leur soutien dans le cadre de ce mandat! Sylviane
...wow...merci et bon week-end. Michel