A Web writer isn't just someone who writes well. Web Writing for your furniture store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your furniture store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your furniture store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your furniture store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your furniture store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your furniture store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your furniture store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your furniture store.
Web content for your furniture store has to be very precisely structured if you want to extend the time users spend on a website for your furniture store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your furniture store!
Web Writing for your furniture store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your furniture store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your furniture store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Longueuil, for your NPO in Sherbrooke, for your transportation company in Montreal, for your hockey league in Longueuil, for your hotel in Terrebonne, for your restaurant in Rivière-du-Loup, for your business in Montreal, for your company in Quebec City, for your SME in Sept-Îles, for your car dealership in Victoriaville, for your startup in Sherbrooke, for your small town in Montreal, for your store in Victoriaville, for your shop in Ottawa, for your thrift shop in Brossard, for your shoe store in La Prairie, for your clothing store in Victoriaville, for your electronics store in Gatineau, for your robotics store in Lévis, for your eyewear store in Lévis, for your furniture store in Baie-Comeau, for your construction company in Longueuil, for your hostel in Longueuil, for your lodging in Mont-Tremblant, for your camping in Granby, for your outfitter in Montreal, for your printing house in Saint-Jean-sur-Richelieu, for your financial services company in Repentigny, for your organization in Granby, for your nonprofit organization in Terrebonne, for your non profit organization in Lévis, for your small business in Sept-Îles, for your insurance broker in Trois-Rivières, for your human ressources in Baie-Comeau, for your non profit in Chicoutimi, for your HR in Shawinigan, for your warehouse in Mont-Tremblant, for your Saint-Georges in Terrebonne
Bravo... Là vous jasez:) Très joli travail Philippe
Tu es mon idole ! :) Merci beaucoup beaucoup Sarah
Your cooperation has been stellar (possibly the best I have seen so far). Belinda