A Web writer isn't just someone who writes well. Web Writing for your furniture store in Mirabel is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your furniture store in Mirabel and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your furniture store in Mirabel, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your furniture store in Mirabel aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your furniture store in Mirabel just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your furniture store in Mirabel that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your furniture store in Mirabel, to help users find the information they want and then continue reading. That is the Web writer's main objective for your furniture store in Mirabel.
Web content for your furniture store in Mirabel has to be very precisely structured if you want to extend the time users spend on a website for your furniture store in Mirabel. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your furniture store in Mirabel!
Web Writing for your furniture store in Mirabel also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your furniture store in Mirabel, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your furniture store in Mirabel. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Estrie, for your NPO in NDG, for your transportation company in Victoriaville, for your hockey league in Baie-Comeau, for your hotel in Rimouski, for your restaurant in the Eastern Townships, for your business in Gatineau, for your company in Lanaudière, for your SME in Saint-Eustache, for your car dealership in Mascouche, for your startup in Dorval, for your small town in Trois-Pistoles, for your store in Rosemont, for your shop in Lachenaie, for your thrift shop in Lachine, for your shoe store in Lachenaie, for your clothing store in the South Shore, for your electronics store in Bromont, for your robotics store in Mascouche, for your eyewear store in Canada, for your furniture store in Québec Maritime, for your construction company in NDG, for your hostel in Côte-des-Neiges, for your lodging in Plateau-Mont-Royal, for your camping in Bas-Saint-Laurent, for your outfitter in Gaspé, for your printing house in Mauricie, for your financial services company in Côte-des-Neiges, for your organization in Côte-Nord, for your nonprofit organization in Tremblant, for your non profit organization in Saint-Jérôme, for your small business in Brossard, for your insurance broker in Saint-Laurent, for your human ressources in Montreal, for your non profit in Pierrefonds, for your HR in Quebec, for your warehouse in Boisbriand, for your bed and breakfast in Pointe-Claire, for your spa in Baie-Comeau, for your brewery in Hochelaga-Maisonneuve, for your city in Mauricie, for your town in Pierrefonds, for your microbrewery in Chandler, for your association in Dorval, for your tourism association in Candiac, for your regional tourism association in Mascouche, for your RTA in Chateauguay, for your pub in Sept-Îles, for your bistro in Anjou, for your salon in Candiac, for your hairdressing salon in NDG, for your beauty salon in Shawinigan, for your plumbing company in Côte-Nord
Merci également pour ta disponibilité et ta compréhension des enjeux… Philippe
Tu es vraiment HOT! : ) Kimberley
« J'ai eu beaucoup de plaisir à travailler avec vous. J'ai énormément appris en vous côtoyant par courriel et téléphone ! Je n'ai que de bons mots à partager sur la qualité de votre service, votre écoute de la clientèle, la façon simple et patiente que vous avez de vulgariser les informations, sans compter votre rapidité et votre calme. Cela m'impressionne à chaque fois que je parle à l'un ou l'autre d'entre vous ! Je souhaite vivement avoir l'occasion de collaborer avec vous dans mes nouveaux projets. » Nathalie