A Web writer isn't just someone who writes well. Web Writing for your hairdressing salon in Saint-Eustache is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hairdressing salon in Saint-Eustache and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hairdressing salon in Saint-Eustache, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hairdressing salon in Saint-Eustache aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hairdressing salon in Saint-Eustache just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hairdressing salon in Saint-Eustache that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hairdressing salon in Saint-Eustache, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hairdressing salon in Saint-Eustache.
Web content for your hairdressing salon in Saint-Eustache has to be very precisely structured if you want to extend the time users spend on a website for your hairdressing salon in Saint-Eustache. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hairdressing salon in Saint-Eustache!
Web Writing for your hairdressing salon in Saint-Eustache also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hairdressing salon in Saint-Eustache, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hairdressing salon in Saint-Eustache. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Victoriaville, for your NPO in Saint-Hyacinthe, for your transportation company in Mont-Tremblant, for your hockey league in Quebec City, for your hotel in Sept-Îles, for your restaurant in Saguenay-Lac-Saint-Jean, for your business in Brossard, for your company in Lachine, for your SME in Dorval, for your car dealership in Plessisville, for your startup in Outaouais, for your small town in Gaspé, for your store in Côte-des-Neiges, for your shop in Gaspé, for your thrift shop in NDG, for your shoe store in Abitibi-Témiscamingue, for your clothing store in Sorel-Tracy, for your electronics store in North Montreal, for your robotics store in Saguenay-Lac-Saint-Jean, for your eyewear store in Mont-Tremblant, for your furniture store in Boisbriand, for your construction company in Granby, for your hostel in Lachine, for your lodging in the Laurentians, for your camping in Tremblant, for your outfitter in Robertsonville, for your printing house in Abitibi-Témiscamingue, for your financial services company in the Eastern Townships, for your organization in Québec Maritime, for your nonprofit organization in Victoriaville, for your non profit organization in Saguenay-Lac-Saint-Jean, for your small business in Kirkland, for your insurance broker in La Prairie, for your human ressources in Côte-des-Neiges, for your non profit in Joliette, for your HR in Beauceville, for your warehouse in Pointe-Claire, for your bed and breakfast in Joliette, for your spa in Pierrefonds, for your brewery in Boucherville, for your city in Beauport, for your town in Longueuil, for your microbrewery in Chambly, for your association in Bromont, for your tourism association in Gatineau, for your regional tourism association in Bas-Saint-Laurent, for your RTA in Chambly, for your pub in Montmagny, for your bistro in the Laurentians, for your salon in Ottawa, for your hairdressing salon in Sherbrooke, for your beauty salon in Outaouais, for your plumbing company in Montérégie
Très beau le site Vraiment simple, très convivial Louise
Wow tellement contente! Merci Rose-Marie
Tellement efficace! Merci! Margo