A Web writer isn't just someone who writes well. Web Writing for your hockey league is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hockey league and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hockey league, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hockey league aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hockey league just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hockey league that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hockey league, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hockey league.
Web content for your hockey league has to be very precisely structured if you want to extend the time users spend on a website for your hockey league. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hockey league!
Web Writing for your hockey league also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hockey league, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hockey league. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sherbrooke, for your NPO in Thetford Mines, for your transportation company in Chicoutimi, for your hockey league in La Prairie, for your hotel in Chicoutimi, for your restaurant in the South Shore, for your business in Longueuil, for your company in Bromont, for your SME in Drummondville, for your car dealership in Brossard, for your startup in Shawinigan, for your small town in Drummondville, for your store in Rivière-du-Loup, for your shop in Repentigny, for your thrift shop in Repentigny, for your shoe store in Victoriaville, for your clothing store in La Prairie, for your electronics store in Saint-Georges, for your robotics store in Terrebonne, for your eyewear store in La Prairie, for your furniture store in Rimouski, for your construction company in Saint-Jean-sur-Richelieu, for your hostel in Lévis, for your lodging in Gatineau, for your camping in Chambly, for your outfitter in Trois-Rivières, for your printing house in Mont-Tremblant, for your financial services company in Shawinigan, for your organization in La Prairie, for your nonprofit organization in Granby, for your non profit organization in Drummondville, for your small business in Drummondville, for your insurance broker in Quebec City, for your human ressources in Sherbrooke, for your non profit in Tremblant, for your HR in Trois-Rivières, for your warehouse in Mont-Tremblant
« Nous avons toujours eu un service impeccable avec l'équipe de Numérique et je l'ai constaté encore une fois hier. Merci pour ton intervention rapide et professionnelle. » Jean-François
Super! On a fini! J'ai vérifié une dernière fois et tout semble beau. Un gros merci, ce fut un plaisir de travailler avec toi! Julie
Juste un petit mot pour vous dire que je trouve votre nouvelle interface très efficace et beaucoup plus incitative. Bravo. Marie-France