A Web writer isn't just someone who writes well. Web Writing for your hockey league is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hockey league and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hockey league, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hockey league aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hockey league just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hockey league that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hockey league, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hockey league.
Web content for your hockey league has to be very precisely structured if you want to extend the time users spend on a website for your hockey league. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hockey league!
Web Writing for your hockey league also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hockey league, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hockey league. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Princeville, for your NPO in Mascouche, for your transportation company in Trois-Pistoles, for your hockey league in Shawinigan, for your hotel in Saguenay-Lac-Saint-Jean, for your restaurant in Abitibi-Témiscamingue, for your business in Dorval, for your company in Mont-Tremblant, for your SME in Repentigny, for your car dealership in Kirkland, for your startup in Chambly, for your small town in Repentigny, for your store in Trois-Pistoles, for your shop in Sorel-Tracy, for your thrift shop in Canada, for your shoe store in Lac-Saint-Jean, for your clothing store in Mascouche, for your electronics store in Dorval, for your robotics store in Mascouche, for your eyewear store in Napierville, for your furniture store in Côte-des-Neiges, for your construction company in Côte-Nord, for your hostel in Princeville, for your lodging in Boisbriand, for your camping in Rimouski, for your outfitter in Mont-Tremblant, for your printing house in Mirabel, for your financial services company in Rosemont, for your organization in Trois-Rivières, for your nonprofit organization in Gaspésie, for your non profit organization in Beauport, for your small business in Mauricie, for your insurance broker in Lachenaie, for your human ressources in Mauricie, for your non profit in Saint-Jean-sur-Richelieu, for your HR in Black Lake, for your warehouse in Trois-Rivières, for your bed and breakfast in Gaspé, for your spa in Drummondville, for your brewery in Mascouche, for your city in Joliette, for your town in Nuns' Island, for your microbrewery in Chandler, for your association in Ottawa, for your tourism association in Laval, for your regional tourism association in La Prairie, for your RTA in Robertsonville, for your pub in Rivière-du-Loup, for your bistro in Nuns' Island, for your salon in Pierrefonds, for your hairdressing salon in Bromont, for your beauty salon in Gatineau
Nous venons de compléter la mise à niveau de notre site internet avec Numérique. Nous avons beaucoup apprécié à nouveau leur professionnalisme, mais aussi leur aide et leur patience. Je recommande vivement l'équipe de Numérique avec qui nous transigeons depuis 2014. La qualité de leurs services a toujours été sans faille. Jean
Cool encore des bons commentaires! Louis
J'adore les endroits où tu as placé les phrases dans les mois. Merci beaucoup pour ton bon travail! Audrey