A Web writer isn't just someone who writes well. Web Writing for your hockey league in Mauricie is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hockey league in Mauricie and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hockey league in Mauricie, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hockey league in Mauricie aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hockey league in Mauricie just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hockey league in Mauricie that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hockey league in Mauricie, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hockey league in Mauricie.
Web content for your hockey league in Mauricie has to be very precisely structured if you want to extend the time users spend on a website for your hockey league in Mauricie. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hockey league in Mauricie!
Web Writing for your hockey league in Mauricie also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hockey league in Mauricie, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hockey league in Mauricie. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Napierville, for your NPO in NDG, for your transportation company in Canada, for your hockey league in Estrie, for your hotel in Verdun, for your restaurant in Ottawa, for your business in Montreal, for your company in Anjou, for your SME in Rivière-du-Loup, for your car dealership in Tremblant, for your startup in Boucherville, for your small town in North Montreal, for your store in Trois-Rivières, for your shop in Joliette, for your thrift shop in Brossard, for your shoe store in Granby, for your clothing store in Saguenay, for your electronics store in Laval, for your robotics store in Nord-du-Québec, for your eyewear store in Rivière-du-Loup, for your furniture store in Repentigny, for your construction company in Mirabel, for your hostel in Candiac, for your lodging in Nuns' Island, for your camping in Tremblant, for your outfitter in Lévis, for your printing house in Saint-Georges, for your financial services company in Nord-du-Québec, for your organization in Drummondville, for your nonprofit organization in Saint-Jean-sur-Richelieu, for your non profit organization in Chandler, for your small business in Trois-Rivières, for your insurance broker in Lac-Saint-Jean, for your human ressources in Montreal, for your non profit in Robertsonville, for your HR in Saguenay-Lac-Saint-Jean, for your warehouse in Black Lake, for your bed and breakfast in Estrie
P.s. I really like your new logo and web design. Great work! Melissa
C'est du très bon travail merci ! Jean-François
J'aimerais particulièrement remercie l'équipe de Numérique pour leur soutien dans le cadre de ce mandat! Sylviane