A Web writer isn't just someone who writes well. Web Writing for your hockey league in Rimouski is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hockey league in Rimouski and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hockey league in Rimouski, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hockey league in Rimouski aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hockey league in Rimouski just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hockey league in Rimouski that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hockey league in Rimouski, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hockey league in Rimouski.
Web content for your hockey league in Rimouski has to be very precisely structured if you want to extend the time users spend on a website for your hockey league in Rimouski. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hockey league in Rimouski!
Web Writing for your hockey league in Rimouski also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hockey league in Rimouski, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hockey league in Rimouski. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lévis, for your NPO in Drummondville, for your transportation company in Repentigny, for your hockey league in Rivière-du-Loup, for your hotel in Granby, for your restaurant in Shawinigan, for your business in Saguenay, for your company in Lévis, for your SME in Gatineau, for your car dealership in Shawinigan, for your startup in Lévis, for your small town in Trois-Pistoles, for your store in the South Shore, for your shop in Bromont, for your thrift shop in Lévis, for your shoe store in Repentigny, for your clothing store in Bromont, for your electronics store in Thetford Mines, for your robotics store in Trois-Pistoles, for your eyewear store in Trois-Pistoles, for your furniture store in Quebec City, for your construction company in Chicoutimi, for your hostel in Saint-Jean-sur-Richelieu, for your lodging in Gatineau, for your camping in Gatineau, for your outfitter in Gatineau, for your printing house in Baie-Comeau, for your financial services company in Quebec City, for your organization in Ottawa, for your nonprofit organization in the South Shore, for your non profit organization in Lévis, for your small business in Quebec City, for your insurance broker in Saint-Jean-sur-Richelieu, for your human ressources in Longueuil, for your non profit in Rivière-du-Loup, for your HR in Chicoutimi, for your warehouse in La Prairie, for your Saint-Georges in Shawinigan
En passant, les membres du comité de direction sont bien contents :) Caroline
Merci beaucoup pour ce beau message! C'est vraiment gentil de ta part! : ) Le fait que le module est très «user-friendly» et bien fait aide beaucoup! ;) Kimberley
Merci pour vos bons mots et oui, le site nous convient parfaitement! Il est beau, simple, intuitif, attractif, interactif… sans parler de la simplicité du CMS, contrairement à celui que nous devions utiliser pour le www.cotedusud.ca. Merci et au plaisir, Tommy