A Web writer isn't just someone who writes well. Web Writing for your hostel is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hostel and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hostel, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hostel aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hostel just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hostel that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hostel, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hostel.
Web content for your hostel has to be very precisely structured if you want to extend the time users spend on a website for your hostel. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hostel!
Web Writing for your hostel also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hostel, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hostel. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Shawinigan, for your NPO in Shawinigan, for your transportation company in Victoriaville, for your hockey league in Saint-Georges, for your hotel in Bromont, for your restaurant in La Prairie, for your business in Bromont, for your company in Mont-Tremblant, for your SME in Ottawa, for your car dealership in Quebec City, for your startup in Bromont, for your small town in Brossard, for your store in Chambly, for your shop in Granby, for your thrift shop in Mont-Tremblant, for your shoe store in Rivière-du-Loup, for your clothing store in Tremblant, for your electronics store in Drummondville, for your robotics store in Trois-Rivières, for your eyewear store in Rimouski, for your furniture store in Granby, for your construction company in Granby, for your hostel in Trois-Pistoles, for your lodging in Trois-Rivières, for your camping in La Prairie, for your outfitter in Quebec City, for your printing house in Montreal, for your financial services company in Ottawa, for your organization in Quebec City, for your nonprofit organization in Trois-Rivières, for your non profit organization in Shawinigan, for your small business in Trois-Pistoles, for your insurance broker in Drummondville, for your human ressources in La Prairie, for your non profit in Montreal, for your HR in Terrebonne, for your warehouse in Shawinigan
Tout comme lors de la réalisation nos sites précédents, vous avez su faire équipe avec Beaubois et répondre exactement à nos objectifs. Nous avons apprécié votre professionnalisme et votre souplesse. Vous êtes vraiment doués pour le graphisme et nous considérons avoir été conseillés avec efficacité. Le résultat final rencontre en tous points nos attentes. Merci pour votre précieuse collaboration et au plaisir d'élaborer un prochain mandat avec votre équipe. François
La beauté et l'efficacité de la conception web est tout à fait incroyable ! J'adore aussi vous lire avec vos conseils sur votre page facebook. Le dynamise transparent dans tout ce que vous exécuter ! ???? Daisy
Wow !!! Je suis ravie ! Audrée