A Web writer isn't just someone who writes well. Web Writing for your hostel is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hostel and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hostel, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hostel aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hostel just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hostel that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hostel, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hostel.
Web content for your hostel has to be very precisely structured if you want to extend the time users spend on a website for your hostel. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hostel!
Web Writing for your hostel also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hostel, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hostel. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montérégie, for your NPO in Lachenaie, for your transportation company in Saint-Georges, for your hockey league in Mont-Tremblant, for your hotel in Saguenay-Lac-Saint-Jean, for your restaurant in Montreal, for your business in Repentigny, for your company in Dorval, for your SME in Pointe-Claire, for your car dealership in Rivière-du-Loup, for your startup in the Laurentians, for your small town in Lasalle, for your store in Magog, for your shop in Boisbriand, for your thrift shop in the Magdalen Islands, for your shoe store in Chambly, for your clothing store in Tremblant, for your electronics store in Saint-Georges, for your robotics store in Chandler, for your eyewear store in Lac-Saint-Jean, for your furniture store in Rimouski, for your construction company in Saint-Laurent, for your hostel in Rivière-du-Loup, for your lodging in Rivière-du-Loup, for your camping in Saguenay, for your outfitter in Granby, for your printing house in La Prairie, for your financial services company in Saguenay-Lac-Saint-Jean, for your organization in La Prairie, for your nonprofit organization in Nord-du-Québec, for your non profit organization in Saint-Hubert, for your small business in Princeville, for your insurance broker in Napierville, for your human ressources in Nuns' Island, for your non profit in Terrebonne, for your HR in Saint-Georges, for your warehouse in Montérégie, for your bed and breakfast in Mont-Tremblant, for your spa in Longueuil, for your brewery in Napierville, for your city in Drummondville, for your town in Baie-Comeau, for your microbrewery in Sainte-Thérèse, for your association in Beauceville, for your tourism association in Tremblant, for your regional tourism association in Mirabel, for your RTA in Saint-Eustache, for your pub in Ottawa, for your bistro in Centre-du-Québec, for your salon in Outaouais, for your hairdressing salon in Montreal, for your beauty salon in Baie-Comeau
Hier j'ai eu à travailler avec mon ancien système. J'ai eu à mettre à jour des photos et ça m'a juste montré comment j'adore le nouveau look de votre système. C'est tellement facile! Julia
« Le nouveau look de notre site est super! Grâce à Numérique, il permet de mieux informer les gens de notre région. Merci pour votre travail! » Marc-André
WOW! Ça Coche! MERCI beaucoup! Kim