A Web writer isn't just someone who writes well. Web Writing for your hostel in Lévis is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hostel in Lévis and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hostel in Lévis, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hostel in Lévis aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hostel in Lévis just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hostel in Lévis that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hostel in Lévis, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hostel in Lévis.
Web content for your hostel in Lévis has to be very precisely structured if you want to extend the time users spend on a website for your hostel in Lévis. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hostel in Lévis!
Web Writing for your hostel in Lévis also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hostel in Lévis, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hostel in Lévis. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the South Shore, for your NPO in Terrebonne, for your transportation company in Saint-Jean-sur-Richelieu, for your hockey league in Sept-Îles, for your hotel in Montreal, for your restaurant in Saguenay, for your business in La Prairie, for your company in Mont-Tremblant, for your SME in Sherbrooke, for your car dealership in Tremblant, for your startup in Gatineau, for your small town in Saint-Georges, for your store in Trois-Pistoles, for your shop in Trois-Rivières, for your thrift shop in Lévis, for your shoe store in Granby, for your clothing store in Drummondville, for your electronics store in Trois-Rivières, for your robotics store in Trois-Pistoles, for your eyewear store in Trois-Pistoles, for your furniture store in Baie-Comeau, for your construction company in Granby, for your hostel in Sept-Îles, for your lodging in Chicoutimi, for your camping in Trois-Rivières, for your outfitter in Chicoutimi, for your printing house in Repentigny, for your financial services company in Saint-Jean-sur-Richelieu, for your organization in Ottawa, for your nonprofit organization in Terrebonne, for your non profit organization in Saint-Jean-sur-Richelieu, for your small business in Lévis, for your insurance broker in Trois-Pistoles, for your human ressources in Terrebonne, for your non profit in Montreal, for your HR in Trois-Pistoles, for your warehouse in Victoriaville
Toutes mes félicitations! Très bien fait, très beau et un autre beau succès à venir! Claude
« Le site est vraiment très très beau et le CA a applaudi la qualité de votre travail. » François
Merci à l'équipe de Numétique Technologie pour votre dynamisme et votre professionnalisme. Vous avez su répondre à nos besoins en créant un site qui nous représente bien et nous vous en sommes reconnaissants. Marie-Ève