A Web writer isn't just someone who writes well. Web Writing for your hotel is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hotel and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hotel, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hotel aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hotel just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hotel that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hotel, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hotel.
Web content for your hotel has to be very precisely structured if you want to extend the time users spend on a website for your hotel. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hotel!
Web Writing for your hotel also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hotel, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hotel. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Jean-sur-Richelieu, for your NPO in Quebec City, for your transportation company in Shawinigan, for your hockey league in Chicoutimi, for your hotel in Trois-Rivières, for your restaurant in Terrebonne, for your business in the South Shore, for your company in Baie-Comeau, for your SME in Repentigny, for your car dealership in Bromont, for your startup in Montreal, for your small town in Trois-Rivières, for your store in Ottawa, for your shop in Rivière-du-Loup, for your thrift shop in Baie-Comeau, for your shoe store in La Prairie, for your clothing store in Montreal, for your electronics store in Rimouski, for your robotics store in Saguenay, for your eyewear store in Trois-Rivières, for your furniture store in Shawinigan, for your construction company in Sept-Îles, for your hostel in Repentigny, for your lodging in Longueuil, for your camping in Lévis, for your outfitter in Gatineau, for your printing house in Mont-Tremblant, for your financial services company in Gatineau, for your organization in Thetford Mines, for your nonprofit organization in Trois-Rivières, for your non profit organization in Victoriaville, for your small business in Tremblant, for your insurance broker in Rimouski, for your human ressources in Rimouski, for your non profit in Chicoutimi, for your HR in Chicoutimi, for your warehouse in Shawinigan
C'est super! Très contente du résultat et merci pour votre patience... Annie
C'est vraiment simple! N'importe qui qui est capable d'utiliser Word serait capable d'utiliser ce système-là! Vicky
Nous travaillons avec Numérique depuis plus de 10 ans. Pour notre nouveau site, nous avons choisi de reconduire le mandat avec cette équipe dynamique et proactive. Numérique sait mettre en place rapidement nos stratégies et les modifications visuelles qui correspondent à nos attentes et surtout aux besoins de nos clients. Nous aimons travailler avec eux, car nous retrouvons l'esprit d'équipe fort collaborateur que nous entretenons au sein de l'Auberge Godefroy. Marie-Eve