A Web writer isn't just someone who writes well. Web Writing for your hotel is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hotel and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hotel, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hotel aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hotel just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hotel that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hotel, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hotel.
Web content for your hotel has to be very precisely structured if you want to extend the time users spend on a website for your hotel. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hotel!
Web Writing for your hotel also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hotel, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hotel. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Brossard, for your NPO in Trois-Rivières, for your transportation company in Beauport, for your hockey league in Chicoutimi, for your hotel in Chambly, for your restaurant in Mont-Tremblant, for your business in Sainte-Thérèse, for your company in Lachine, for your SME in Terrebonne, for your car dealership in Victoriaville, for your startup in Outaouais, for your small town in Saint-Georges, for your store in Plateau-Mont-Royal, for your shop in Lachine, for your thrift shop in Abitibi-Témiscamingue, for your shoe store in Terrebonne, for your clothing store in Saint-Hubert, for your electronics store in Longueuil, for your robotics store in Saint-Hubert, for your eyewear store in Sainte-Thérèse, for your furniture store in Canada, for your construction company in Granby, for your hostel in Sorel-Tracy, for your lodging in East-Broughton, for your camping in Outaouais, for your outfitter in Black Lake, for your printing house in Longueuil, for your financial services company in NDG, for your organization in Saint-Laurent, for your nonprofit organization in Gatineau, for your non profit organization in Saint-Laurent, for your small business in North Montreal, for your insurance broker in Canada, for your human ressources in Drummondville, for your non profit in Centre-du-Québec, for your HR in Sept-Îles, for your warehouse in Lanaudière, for your bed and breakfast in Mauricie, for your spa in the Magdalen Islands, for your brewery in Centre-du-Québec, for your city in Saint-Eustache, for your town in Rosemont, for your microbrewery in Quebec, for your association in Saint-Eustache, for your tourism association in Mascouche, for your regional tourism association in Saint-Hyacinthe, for your RTA in Princeville, for your pub in Lasalle, for your bistro in Nuns' Island, for your salon in Plateau-Mont-Royal, for your hairdressing salon in Chandler, for your beauty salon in Anjou, for your plumbing company in Ottawa
Oui tout est beau, vous m'avez arrangé ça comme un chef! Jeremie
« Le travail de Numérique est un savant mélange de créativité et d'efficacité. Cette équipe est vraiment à l'écoute de nos besoins. Un gros merci à vous tous ! » Hélène
Le site Web du réseau a pu évoluer au fil des tendances grâce à l'écoute de l'équipe de Numérique Technologies. À titre de webmestre, l'entreprise a su répondre à nos préoccupations d'efficacité, d'attractivité et de coût. Leur rapidité de réponse est sans conteste une de leurs plus grandes qualités. Sylvie