A Web writer isn't just someone who writes well. Web Writing for your hotel in Victoriaville is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hotel in Victoriaville and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your hotel in Victoriaville, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your hotel in Victoriaville aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hotel in Victoriaville just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hotel in Victoriaville that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hotel in Victoriaville, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hotel in Victoriaville.
Web content for your hotel in Victoriaville has to be very precisely structured if you want to extend the time users spend on a website for your hotel in Victoriaville. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hotel in Victoriaville!
Web Writing for your hotel in Victoriaville also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hotel in Victoriaville, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hotel in Victoriaville. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Repentigny, for your NPO in Trois-Rivières, for your transportation company in Lévis, for your hockey league in the South Shore, for your hotel in Granby, for your restaurant in Tremblant, for your business in Mont-Tremblant, for your company in Granby, for your SME in Trois-Rivières, for your car dealership in Gatineau, for your startup in Lévis, for your small town in Trois-Rivières, for your store in Saint-Jean-sur-Richelieu, for your shop in Brossard, for your thrift shop in Longueuil, for your shoe store in Brossard, for your clothing store in Montreal, for your electronics store in Rivière-du-Loup, for your robotics store in Ottawa, for your eyewear store in Longueuil, for your furniture store in Thetford Mines, for your construction company in Thetford Mines, for your hostel in Saint-Jean-sur-Richelieu, for your lodging in Baie-Comeau, for your camping in Granby, for your outfitter in Quebec City, for your printing house in Tremblant, for your financial services company in Victoriaville, for your organization in Gatineau, for your nonprofit organization in Rimouski, for your non profit organization in Trois-Pistoles, for your small business in Chambly, for your insurance broker in Quebec City, for your human ressources in Brossard, for your non profit in Tremblant, for your HR in Saguenay, for your warehouse in Sept-Îles
C'est bon. Merci. Service toujours très rapide, c'est apprécié! Marie-Andrée
Félicitations pour votre site web. wow! Un beau changement et j'adore vos photos. Rose-Marie
Super merci pour ton efficacité! Très apprécié! Émilie