A Web writer isn't just someone who writes well. Web Writing for your HR is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your HR and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your HR, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your HR aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your HR just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your HR that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your HR, to help users find the information they want and then continue reading. That is the Web writer's main objective for your HR.
Web content for your HR has to be very precisely structured if you want to extend the time users spend on a website for your HR. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your HR!
Web Writing for your HR also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your HR, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your HR. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Quebec City, for your NPO in Sept-Îles, for your transportation company in La Prairie, for your hockey league in Chambly, for your hotel in Montreal, for your restaurant in Candiac, for your business in the Eastern Townships, for your company in Montérégie, for your SME in NDG, for your car dealership in Chambly, for your startup in Côte-Nord, for your small town in Candiac, for your store in Joliette, for your shop in Baie-Comeau, for your thrift shop in Anjou, for your shoe store in Pointe-Claire, for your clothing store in Estrie, for your electronics store in Lachine, for your robotics store in Lachenaie, for your eyewear store in Lac-Saint-Jean, for your furniture store in Verdun, for your construction company in Boucherville, for your hostel in Montreal, for your lodging in Montmagny, for your camping in Rosemont, for your outfitter in Mont-Tremblant, for your printing house in NDG, for your financial services company in Kirkland, for your organization in Saint-Georges, for your nonprofit organization in Gatineau, for your non profit organization in Saint-Hyacinthe, for your small business in Dorval, for your insurance broker in Chaudière-Appalaches, for your human ressources in Lachenaie, for your non profit in the Eastern Townships, for your HR in Boisbriand, for your warehouse in Repentigny, for your bed and breakfast in Saint-Jérôme
Quelle efficacité! Merci encore Sarah
Tu es un partenaire hors pair! J'ai vr apprécié travailler avec toi et ton entreprise toutes ces années! Claudia
WOW efficace mon cher!! Pascal