A Web writer isn't just someone who writes well. Web Writing for your human ressources in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your human ressources in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your human ressources in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your human ressources in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your human ressources in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your human ressources in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your human ressources in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your human ressources in Canada.
Web content for your human ressources in Canada has to be very precisely structured if you want to extend the time users spend on a website for your human ressources in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your human ressources in Canada!
Web Writing for your human ressources in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your human ressources in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your human ressources in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Dorval, for your NPO in Saint-Hubert, for your transportation company in Québec Maritime, for your hockey league in NDG, for your hotel in Pierrefonds, for your restaurant in Mirabel, for your business in Chicoutimi, for your company in Chambly, for your SME in Montmagny, for your car dealership in Lasalle, for your startup in Rosemont, for your small town in Rimouski, for your store in Saint-Léonard, for your shop in Beauport, for your thrift shop in Mont-Tremblant, for your shoe store in Mirabel, for your clothing store in Chambly, for your electronics store in Lévis, for your robotics store in Candiac, for your eyewear store in Abitibi-Témiscamingue, for your furniture store in Victoriaville, for your construction company in Sherbrooke, for your hostel in Chandler, for your lodging in Candiac, for your camping in Plateau-Mont-Royal, for your outfitter in Saguenay-Lac-Saint-Jean, for your printing house in Saint-Laurent, for your financial services company in Saguenay, for your organization in Pointe-Claire, for your nonprofit organization in Saint-Léonard, for your non profit organization in Quebec City, for your small business in Lachenaie, for your insurance broker in Québec Maritime, for your human ressources in Anjou, for your non profit in Saint-Hyacinthe, for your HR in Saint-Georges, for your warehouse in Lachine, for your bed and breakfast in Anjou, for your spa in Gaspé, for your brewery in Bas-Saint-Laurent, for your city in Sainte-Thérèse, for your town in Montérégie, for your microbrewery in Terrebonne, for your association in Beauport, for your tourism association in Lachenaie, for your regional tourism association in the Laurentians, for your RTA in Thetford Mines, for your pub in Saguenay, for your bistro in Beauceville, for your salon in Lanaudière, for your hairdressing salon in Montmagny, for your beauty salon in Napierville
Merci pour votre superbe efficacité! Kathleen
Super super hot Go !!! Karine
Je suis, moi aussi, très contente de notre belle collaboration et me trouve même choyée que nous ayons un si beau lien de confiance entre nos deux entreprises. Merci pour ton ouverture, ton dynamisme et ta confiance. Claudia