A Web writer isn't just someone who writes well. Web Writing for your insurance broker is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker.
Web content for your insurance broker has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker!
Web Writing for your insurance broker also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Léonard, for your NPO in Trois-Pistoles, for your transportation company in Boisbriand, for your hockey league in Anjou, for your hotel in Trois-Pistoles, for your restaurant in La Prairie, for your business in Gatineau, for your company in Gaspé, for your SME in Saint-Jean-sur-Richelieu, for your car dealership in Gatineau, for your startup in Saint-Eustache, for your small town in Saint-Hubert, for your store in Hochelaga-Maisonneuve, for your shop in Saint-Eustache, for your thrift shop in Quebec, for your shoe store in the Laurentians, for your clothing store in Mont-Tremblant, for your electronics store in Tremblant, for your robotics store in Mascouche, for your eyewear store in Abitibi-Témiscamingue, for your furniture store in Beauceville, for your construction company in Napierville, for your hostel in the South Shore, for your lodging in Saint-Eustache, for your camping in Côte-Nord, for your outfitter in Pointe-Claire, for your printing house in Sept-Îles, for your financial services company in Chaudière-Appalaches, for your organization in Estrie, for your nonprofit organization in Gatineau, for your non profit organization in Trois-Rivières, for your small business in Montmagny, for your insurance broker in Shawinigan, for your human ressources in Lanaudière, for your non profit in Joliette, for your HR in Québec Maritime, for your warehouse in Rivière-du-Loup, for your bed and breakfast in Lachine
Merci pour ta super efficacité ! Jean-François
Pour l'annonce, c'est très beau! Margo
Thank you for your support and answering ALL my questions. I really appreciate all the work your team has put into our new website. W have received many compliments! … and I know it is not an easy product to make a website for! Thank-you! Melissa