A Web writer isn't just someone who writes well. Web Writing for your insurance broker in Saguenay-Lac-Saint-Jean is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance broker in Saguenay-Lac-Saint-Jean and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance broker in Saguenay-Lac-Saint-Jean, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance broker in Saguenay-Lac-Saint-Jean aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance broker in Saguenay-Lac-Saint-Jean just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance broker in Saguenay-Lac-Saint-Jean that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance broker in Saguenay-Lac-Saint-Jean, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance broker in Saguenay-Lac-Saint-Jean.
Web content for your insurance broker in Saguenay-Lac-Saint-Jean has to be very precisely structured if you want to extend the time users spend on a website for your insurance broker in Saguenay-Lac-Saint-Jean. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance broker in Saguenay-Lac-Saint-Jean!
Web Writing for your insurance broker in Saguenay-Lac-Saint-Jean also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance broker in Saguenay-Lac-Saint-Jean, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance broker in Saguenay-Lac-Saint-Jean. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Thetford Mines, for your NPO in Bas-Saint-Laurent, for your transportation company in Chicoutimi, for your hockey league in Verdun, for your hotel in Gaspé, for your restaurant in Gaspésie, for your business in Hochelaga-Maisonneuve, for your company in Mont-Tremblant, for your SME in Sorel-Tracy, for your car dealership in Plessisville, for your startup in Lachine, for your small town in Lac-Saint-Jean, for your store in Sept-Îles, for your shop in Montérégie, for your thrift shop in Chateauguay, for your shoe store in Plateau-Mont-Royal, for your clothing store in Saguenay-Lac-Saint-Jean, for your electronics store in Estrie, for your robotics store in Dorval, for your eyewear store in Mirabel, for your furniture store in Pointe-Claire, for your construction company in Gatineau, for your hostel in East-Broughton, for your lodging in Saint-Léonard, for your camping in Rivière-du-Loup, for your outfitter in Longueuil, for your printing house in Côte-Nord, for your financial services company in the Magdalen Islands, for your organization in Anjou, for your nonprofit organization in Ottawa, for your non profit organization in NDG, for your small business in Napierville, for your insurance broker in Chambly, for your human ressources in the South Shore, for your non profit in Saint-Léonard, for your HR in Kirkland, for your warehouse in Montreal, for your bed and breakfast in Drummondville
Parfait! Merci beaucoup. PS. Ca super bien été au salon. Aucun bogue, logiciel super! Alors je tiens a te dire merci! : ) Kimberley
Wow quel changement! MERCI!!! Judith
Tu es super merci Johanne