A Web writer isn't just someone who writes well. Web Writing for your insurance company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance company.
Web content for your insurance company has to be very precisely structured if you want to extend the time users spend on a website for your insurance company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance company!
Web Writing for your insurance company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mont-Tremblant, for your NPO in Victoriaville, for your transportation company in Saint-Jean-sur-Richelieu, for your hockey league in Montreal, for your hotel in Quebec City, for your restaurant in the South Shore, for your business in Sherbrooke, for your company in Granby, for your SME in Ottawa, for your car dealership in Drummondville, for your startup in Saint-Georges, for your small town in Bromont, for your store in Repentigny, for your shop in Mont-Tremblant, for your thrift shop in La Prairie, for your shoe store in Granby, for your clothing store in La Prairie, for your electronics store in Saint-Georges, for your robotics store in Montreal, for your eyewear store in Saint-Georges, for your furniture store in Mont-Tremblant, for your construction company in the South Shore, for your hostel in Saint-Georges, for your lodging in Trois-Pistoles, for your camping in Quebec City, for your outfitter in Thetford Mines, for your printing house in Thetford Mines, for your financial services company in Saint-Georges, for your organization in Thetford Mines, for your nonprofit organization in Baie-Comeau, for your non profit organization in Quebec City, for your small business in Saint-Jean-sur-Richelieu, for your insurance broker in Saint-Jean-sur-Richelieu, for your human ressources in the South Shore, for your non profit in Rivière-du-Loup, for your HR in Baie-Comeau, for your warehouse in Shawinigan
C'est super ça ! Merci ! Bien hâte d'essayer ça Isabelle
Merci pour tout :) Karine
Merci pour ton aide!!! Claude