A Web writer isn't just someone who writes well. Web Writing for your insurance company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance company.
Web content for your insurance company has to be very precisely structured if you want to extend the time users spend on a website for your insurance company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance company!
Web Writing for your insurance company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montmagny, for your NPO in Brossard, for your transportation company in Saint-Georges, for your hockey league in Trois-Rivières, for your hotel in Candiac, for your restaurant in Gaspé, for your business in Montmagny, for your company in Plateau-Mont-Royal, for your SME in Saint-Jean-sur-Richelieu, for your car dealership in Ottawa, for your startup in Abitibi-Témiscamingue, for your small town in Beauport, for your store in Napierville, for your shop in Pointe-Claire, for your thrift shop in Black Lake, for your shoe store in Saguenay, for your clothing store in Candiac, for your electronics store in Saint-Léonard, for your robotics store in Saint-Georges, for your eyewear store in Saint-Hyacinthe, for your furniture store in Magog, for your construction company in Pointe-Claire, for your hostel in Saint-Hyacinthe, for your lodging in Beauport, for your camping in Granby, for your outfitter in Robertsonville, for your printing house in Napierville, for your financial services company in Verdun, for your organization in the Magdalen Islands, for your nonprofit organization in Lachenaie, for your non profit organization in Québec Maritime, for your small business in Tremblant, for your insurance broker in Repentigny, for your human ressources in Sorel-Tracy, for your non profit in Napierville, for your HR in Granby, for your warehouse in Hochelaga-Maisonneuve, for your bed and breakfast in Montérégie, for your spa in Saint-Hyacinthe, for your brewery in Verdun, for your city in Laval, for your town in Princeville, for your microbrewery in the Eastern Townships, for your association in Trois-Pistoles, for your tourism association in Mirabel, for your regional tourism association in Plateau-Mont-Royal, for your RTA in Kirkland, for your pub in Saint-Jérôme, for your bistro in East-Broughton, for your salon in Plessisville, for your hairdressing salon in Granby, for your beauty salon in Magog
J'ai travaillé sur le site en fin de semaine et j'ai bien aimé ça... Jean
« J'ai eu beaucoup de plaisir à travailler avec vous. J'ai énormément appris en vous côtoyant par courriel et téléphone ! Je n'ai que de bons mots à partager sur la qualité de votre service, votre écoute de la clientèle, la façon simple et patiente que vous avez de vulgariser les informations, sans compter votre rapidité et votre calme. Cela m'impressionne à chaque fois que je parle à l'un ou l'autre d'entre vous ! Je souhaite vivement avoir l'occasion de collaborer avec vous dans mes nouveaux projets. » Nathalie
Nous tenons à te remercier ainsi que ton équipe pour le travail effectué sur notre site. Nous sommes très satisfaites du résultat Johanne