A Web writer isn't just someone who writes well. Web Writing for your insurance company in Victoriaville is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your insurance company in Victoriaville and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your insurance company in Victoriaville, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your insurance company in Victoriaville aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your insurance company in Victoriaville just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your insurance company in Victoriaville that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your insurance company in Victoriaville, to help users find the information they want and then continue reading. That is the Web writer's main objective for your insurance company in Victoriaville.
Web content for your insurance company in Victoriaville has to be very precisely structured if you want to extend the time users spend on a website for your insurance company in Victoriaville. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your insurance company in Victoriaville!
Web Writing for your insurance company in Victoriaville also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your insurance company in Victoriaville, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your insurance company in Victoriaville. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Bas-Saint-Laurent, for your NPO in Sainte-Thérèse, for your transportation company in Ottawa, for your hockey league in Black Lake, for your hotel in Plessisville, for your restaurant in Baie-Comeau, for your business in Côte-des-Neiges, for your company in Saint-Georges, for your SME in Saint-Georges, for your car dealership in Candiac, for your startup in Chicoutimi, for your small town in NDG, for your store in Lévis, for your shop in Saguenay, for your thrift shop in Rimouski, for your shoe store in Dorval, for your clothing store in Kirkland, for your electronics store in Nuns' Island, for your robotics store in Saint-Laurent, for your eyewear store in Côte-des-Neiges, for your furniture store in North Montreal, for your construction company in Magog, for your hostel in Gatineau, for your lodging in Mont-Tremblant, for your camping in Saint-Jérôme, for your outfitter in Trois-Rivières, for your printing house in Anjou, for your financial services company in Rosemont, for your organization in Repentigny, for your nonprofit organization in Joliette, for your non profit organization in Ottawa, for your small business in Napierville, for your insurance broker in Granby, for your human ressources in Pointe-Claire, for your non profit in Robertsonville, for your HR in Rosemont, for your warehouse in Princeville, for your bed and breakfast in Pointe-Claire, for your spa in East-Broughton, for your brewery in Bas-Saint-Laurent, for your city in Baie-Comeau, for your town in Candiac, for your microbrewery in Drummondville, for your association in Gatineau, for your tourism association in Dorval, for your regional tourism association in Beauceville, for your RTA in Saint-Hyacinthe, for your pub in Tremblant, for your bistro in Chicoutimi, for your salon in Centre-du-Québec, for your hairdressing salon in Rosemont, for your beauty salon in Rosemont, for your plumbing company in Trois-Rivières
Merci beaucoup pour ce beau message! C'est vraiment gentil de ta part! : ) Le fait que le module est très «user-friendly» et bien fait aide beaucoup! ;) Kimberley
Super, merci pour le suivi rapide comme toujours ! Jean-François
YES! Beautiful! Thanks! Earl