A Web writer isn't just someone who writes well. Web Writing for your lodging is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your lodging and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your lodging, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your lodging aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your lodging just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your lodging that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your lodging, to help users find the information they want and then continue reading. That is the Web writer's main objective for your lodging.
Web content for your lodging has to be very precisely structured if you want to extend the time users spend on a website for your lodging. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your lodging!
Web Writing for your lodging also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your lodging, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your lodging. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chicoutimi, for your NPO in Boisbriand, for your transportation company in Saint-Léonard, for your hockey league in Pierrefonds, for your hotel in Canada, for your restaurant in Estrie, for your business in Trois-Rivières, for your company in Anjou, for your SME in Trois-Pistoles, for your car dealership in Terrebonne, for your startup in Longueuil, for your small town in Lac-Saint-Jean, for your store in Sainte-Thérèse, for your shop in Trois-Rivières, for your thrift shop in Gaspé, for your shoe store in Lachine, for your clothing store in the South Shore, for your electronics store in Côte-Nord, for your robotics store in Princeville, for your eyewear store in Tremblant, for your furniture store in Lac-Saint-Jean, for your construction company in Nord-du-Québec, for your hostel in Granby, for your lodging in Centre-du-Québec, for your camping in Lasalle, for your outfitter in Kirkland, for your printing house in Ottawa, for your financial services company in Mascouche, for your organization in Rimouski, for your nonprofit organization in Lanaudière, for your non profit organization in Kirkland, for your small business in the Eastern Townships, for your insurance broker in Victoriaville, for your human ressources in Mauricie, for your non profit in Baie-Comeau, for your HR in Tremblant, for your warehouse in Saint-Eustache, for your bed and breakfast in the Laurentians, for your spa in Lachine, for your brewery in the Eastern Townships, for your city in Shawinigan, for your town in Anjou, for your microbrewery in Chandler, for your association in the Magdalen Islands, for your tourism association in Drummondville, for your regional tourism association in NDG, for your RTA in Pierrefonds, for your pub in Montérégie, for your bistro in Estrie, for your salon in Chicoutimi, for your hairdressing salon in Robertsonville, for your beauty salon in Quebec
Merci à l'équipe de Numétique Technologie pour votre dynamisme et votre professionnalisme. Vous avez su répondre à nos besoins en créant un site qui nous représente bien et nous vous en sommes reconnaissants. Marie-Ève
VOTRE DISPONIBILITÉ, VOTRE SOUTIEN ET VOTRE EXPERTISE FONT DE VOUS UNE SUPER ÉQUIPE! Martine
Super, merci beaucoup pour ton excellent travail à toi et à ton équipe!!! Marie-Claude