A Web writer isn't just someone who writes well. Web Writing for your lodging is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your lodging and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your lodging, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your lodging aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your lodging just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your lodging that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your lodging, to help users find the information they want and then continue reading. That is the Web writer's main objective for your lodging.
Web content for your lodging has to be very precisely structured if you want to extend the time users spend on a website for your lodging. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your lodging!
Web Writing for your lodging also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your lodging, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your lodging. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Tremblant, for your NPO in Drummondville, for your transportation company in Sept-Îles, for your hockey league in Sept-Îles, for your hotel in Lévis, for your restaurant in Terrebonne, for your business in Chicoutimi, for your company in Baie-Comeau, for your SME in Ottawa, for your car dealership in Saint-Georges, for your startup in Chambly, for your small town in Chicoutimi, for your store in Victoriaville, for your shop in Tremblant, for your thrift shop in Bromont, for your shoe store in Mont-Tremblant, for your clothing store in Ottawa, for your electronics store in Granby, for your robotics store in Brossard, for your eyewear store in Repentigny, for your furniture store in Sept-Îles, for your construction company in Brossard, for your hostel in Saguenay, for your lodging in Sherbrooke, for your camping in Chicoutimi, for your outfitter in Baie-Comeau, for your printing house in Trois-Pistoles, for your financial services company in Saguenay, for your organization in La Prairie, for your nonprofit organization in Chambly, for your non profit organization in Montreal, for your small business in Shawinigan, for your insurance broker in Baie-Comeau, for your human ressources in Mont-Tremblant, for your non profit in Mont-Tremblant, for your HR in Lévis, for your warehouse in Thetford Mines
Nous sommes très satisfaits de notre nouveau site Internet. Nous faisons affaire avec Numérique depuis plus de 10 ans et le service que nous obtenons avec toute l'équipe est vraiment excellent. Claude
J'aimerais particulièrement remercie l'équipe de Numérique pour leur soutien dans le cadre de ce mandat! Sylviane
Un logo dans ton nom de courriel, malade!!! Josiane