A Web writer isn't just someone who writes well. Web Writing for your microbrewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your microbrewery and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your microbrewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your microbrewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your microbrewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your microbrewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your microbrewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your microbrewery.
Web content for your microbrewery has to be very precisely structured if you want to extend the time users spend on a website for your microbrewery. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your microbrewery!
Web Writing for your microbrewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your microbrewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your microbrewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Hyacinthe, for your NPO in Lanaudière, for your transportation company in Saguenay-Lac-Saint-Jean, for your hockey league in Lachenaie, for your hotel in Anjou, for your restaurant in Bas-Saint-Laurent, for your business in Bromont, for your company in Magog, for your SME in Saint-Georges, for your car dealership in Verdun, for your startup in Sorel-Tracy, for your small town in the Magdalen Islands, for your store in Sainte-Thérèse, for your shop in Mont-Tremblant, for your thrift shop in Sherbrooke, for your shoe store in Chaudière-Appalaches, for your clothing store in Chandler, for your electronics store in Montreal, for your robotics store in Longueuil, for your eyewear store in Verdun, for your furniture store in Rimouski, for your construction company in Chicoutimi, for your hostel in Gaspésie, for your lodging in Beauport, for your camping in Côte-Nord, for your outfitter in Lachine, for your printing house in Anjou, for your financial services company in Sept-Îles, for your organization in Sainte-Thérèse, for your nonprofit organization in Saguenay-Lac-Saint-Jean, for your non profit organization in Plateau-Mont-Royal, for your small business in Brossard, for your insurance broker in Pointe-Claire, for your human ressources in Lanaudière, for your non profit in Saint-Hubert, for your HR in Beauport, for your warehouse in Gatineau, for your bed and breakfast in Montérégie, for your spa in Boisbriand, for your brewery in Ottawa, for your city in Granby, for your town in Estrie, for your microbrewery in Chicoutimi, for your association in Plessisville, for your tourism association in Estrie, for your regional tourism association in Shawinigan, for your RTA in Saint-Laurent, for your pub in Estrie, for your bistro in Saguenay-Lac-Saint-Jean, for your salon in Rosemont, for your hairdressing salon in Tremblant, for your beauty salon in Beauport, for your plumbing company in the Magdalen Islands
Vous êtes une machine!!! Merci beaucoup!! Josée-Anne
Again, please give my compliments to your team. Melissa
Suite à notre entretien téléphonique hier, l'argumentation auprès des membres du Conseil d'administration pour le choix de Numérique Technologie entre les 4 firmes, s'est fait naturellement. Mme Nault